BlackBerry CEO: Tablet Market Will Die Within 5 Years
April 30, 2013 11:23 AM
comment(s) - last by
RIM CEO Thorsten Heins
Thorsten Heins thinks that tablets are a dead end
When it comes to forward-looking progress in the mobile sector, most people
aren't looking to companies like BlackBerry for direction
. Instead, most people look towards Google, Apple, Amazon, and to a lesser extent these days,
However, BlackBerry, which is soon set to launch its "old school"
QWERTY-equipped Q10 smartphone
gone against the grain
and given a dire prediction for the future of tablets.
“In five years I don’t think there’ll be a reason to have a tablet anymore,” said BlackBerry CEO Thorsten Heins while being interviewed at the Milken Institute conference. “Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”
Companies like Apple would definitely disagree with the last statement;
iPad sales have been growing
ever since its
introduction in 2010
. In addition, the iPad (along with the iPhone) are bringing in the majority of the profits for Apple while its iPod and Mac product lines have played a back seat role.
Amazon is also using its
relatively low-cost tablets
to lure customers to its
digital media and streaming product offerings
. The online retail giant
makes little to no money on the sale of the actual Kindle Fire hardware
, but counts on a steady stream of revenue from customers that purchase eBooks, TV shows, and movies.
Microsoft is also betting big on tablets as witnessed by its Surface and Surface Pro tablets (although Microsoft is finding out that breaking into an Apple/Google-dominated market is
It's pretty easy to see why Heins is pessimistic about tablets due to the abject failure of its
, but to decry the failure of the entire tablet market seems a bit premature.
So does Thorstein Heins have a magic 8-ball that is accurately predicting the future, or do you think that he is downplaying the importance of the tablet form-factor until BlackBerry can launch a credible entry?
This article is over a month old, voting and posting comments is disabled
RE: Microsoft is silly
4/30/2013 4:28:27 PM
What kind of ultrabook do you have? There are a lot of ultrabooks that are straight crap.
RE: Microsoft is silly
4/30/2013 6:59:09 PM
I originally had a Folio 13, provided by work. Not a bad device. Also tried the Spectre XT Pro. We're an HP shop for our workstations and laptops. Also a good unit. The Surface Pro outperforms both despite having very similar specs. I really think the SSD in the Surface Pro is quite a bit better quality and faster. Those two also had 720p screens at 13" whereas this has a 1080p screen at 10.6". So substantially better quality there. It's also brighter.
I'm not saying it is better than all Ultrabooks. But I'm saying it's better than the two I've used, which both cost the same. I do think the Samsung units that are out there are probably stronger, but even those are 1600x900 screens, so still lower quality screens.
Two other engineers have purchased Surface Pros since I bought mine they were so impressed. For someone working in a closet on a Nexus 7000 switch it's unbeatable. Is it good for virtualization? No, but neither were the Ultrabooks. We did place an order today for the Elitebook Folios with 8GB of memory and Core i7s. But those are $1700. Pretty big difference.
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