BlackBerry CEO: Tablet Market Will Die Within 5 Years
April 30, 2013 11:23 AM
comment(s) - last by
RIM CEO Thorsten Heins
Thorsten Heins thinks that tablets are a dead end
When it comes to forward-looking progress in the mobile sector, most people
aren't looking to companies like BlackBerry for direction
. Instead, most people look towards Google, Apple, Amazon, and to a lesser extent these days,
However, BlackBerry, which is soon set to launch its "old school"
QWERTY-equipped Q10 smartphone
gone against the grain
and given a dire prediction for the future of tablets.
“In five years I don’t think there’ll be a reason to have a tablet anymore,” said BlackBerry CEO Thorsten Heins while being interviewed at the Milken Institute conference. “Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”
Companies like Apple would definitely disagree with the last statement;
iPad sales have been growing
ever since its
introduction in 2010
. In addition, the iPad (along with the iPhone) are bringing in the majority of the profits for Apple while its iPod and Mac product lines have played a back seat role.
Amazon is also using its
relatively low-cost tablets
to lure customers to its
digital media and streaming product offerings
. The online retail giant
makes little to no money on the sale of the actual Kindle Fire hardware
, but counts on a steady stream of revenue from customers that purchase eBooks, TV shows, and movies.
Microsoft is also betting big on tablets as witnessed by its Surface and Surface Pro tablets (although Microsoft is finding out that breaking into an Apple/Google-dominated market is
It's pretty easy to see why Heins is pessimistic about tablets due to the abject failure of its
, but to decry the failure of the entire tablet market seems a bit premature.
So does Thorstein Heins have a magic 8-ball that is accurately predicting the future, or do you think that he is downplaying the importance of the tablet form-factor until BlackBerry can launch a credible entry?
This article is over a month old, voting and posting comments is disabled
Depends on what people do with tablets.
4/30/2013 1:06:28 PM
Strange quote from a struggling company's CEO aside, does he have a point? What's the difference between tablets and smartphones these days? Tablets have a big screen, while smartphones can make phone calls. Other then that they pretty much run the same apps. Will people want to carry around two devices in the future?
RE: Depends on what people do with tablets.
4/30/2013 5:19:15 PM
You already explained it. Tablets have a bigger screen. We're going into a world where the typical household will probably have a dozen tablets of various form factors for specialized purposed. Books and magazines will be replaced by these tablets.
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
BlackBerry Q10 Review Roundup; Coming to the U.S. in May for $249
April 24, 2013, 3:40 PM
NHTSA Delivers Distracted Driving Guidelines
April 24, 2013, 1:54 PM
Gartner Predicts Tablets Will Outsell PCs Within Four Years
April 4, 2013, 6:14 PM
Lack of Consumer Demand Sinks Windows RT Tablet Prices
April 3, 2013, 10:20 AM
Microsoft Can't Quit Windows RT, Denies Rumors
March 29, 2013, 3:36 PM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information