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RIM CEO Thorsten Heins   (Source: ReadWrite.com)
Thorsten Heins thinks that tablets are a dead end

When it comes to forward-looking progress in the mobile sector, most people aren't looking to companies like BlackBerry for direction. Instead, most people look towards Google, Apple, Amazon, and to a lesser extent these days, Microsoft.
 
However, BlackBerry, which is soon set to launch its "old school" QWERTY-equipped Q10 smartphone, has gone against the grain and given a dire prediction for the future of tablets.
 
“In five years I don’t think there’ll be a reason to have a tablet anymore,” said BlackBerry CEO Thorsten Heins while being interviewed at the Milken Institute conference. “Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”

Companies like Apple would definitely disagree with the last statement; iPad sales have been growing ever since its introduction in 2010. In addition, the iPad (along with the iPhone) are bringing in the majority of the profits for Apple while its iPod and Mac product lines have played a back seat role.
 
Amazon is also using its relatively low-cost tablets to lure customers to its digital media and streaming product offerings. The online retail giant makes little to no money on the sale of the actual Kindle Fire hardware, but counts on a steady stream of revenue from customers that purchase eBooks, TV shows, and movies.
 
Microsoft is also betting big on tablets as witnessed by its Surface and Surface Pro tablets (although Microsoft is finding out that breaking into an Apple/Google-dominated market is tough work).
 
It's pretty easy to see why Heins is pessimistic about tablets due to the abject failure of its 7" PlayBook, but to decry the failure of the entire tablet market seems a bit premature.
 
So does Thorstein Heins have a magic 8-ball that is accurately predicting the future, or do you think that he is downplaying the importance of the tablet form-factor until BlackBerry can launch a credible entry? 

Source: Bloomberg



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unbelievably bad leadership
By zephyrprime on 4/30/2013 12:55:16 PM , Rating: 2
Who can have any confidence in this company when the ceo shows a total lack of understanding or vision? I hope he is just lying in order to make his position seem stronger than it is by bluffing.




RE: unbelievably bad leadership
By retrospooty on 4/30/2013 1:07:35 PM , Rating: 2
LOL... He should have just said the truth "No-one wanted our $200 tablet for $500, and we are far too slow to act and release products as evidenced by our 3 year effort from an already good OS (QNX) to a shipping phone, therefore the tablet market isn't a worthwhile effort. becasue by the time we release another one, it will have been 2 years past its prime"


RE: unbelievably bad leadership
By Nortel on 4/30/2013 1:49:31 PM , Rating: 3
I think he mispoke. What he meant to say was "The BlackBerry Tablet Will Die Within 5 Years"


RE: unbelievably bad leadership
By cokbun on 5/1/2013 12:23:05 AM , Rating: 3
more like 5 months.


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