Nokia Invests in Mobile Camera Firms in Bid to See Like a Bug
April 30, 2013 10:16 AM
comment(s) - last by
Pelican's lenses also allow for slimmer form factors
may be a fresh face on the market, but it drew lots of attention with its plenoptic imaging technology, which uses software to stitch together input from multiple small lenses into a single cohesive image.
The resulting image not only rivals images taken from larger lenses, it also allows for dynamic adjustments to the focal length. In many ways the multi-lens technology mimics nature -- insects see the world through multiple lenses, but their brain is thought to act as an image processor, stitching these images together into a single scene.
Now Finnish Windows Phone-maker Nokia Oyj. (
) has made a invest in Pelican worth up to $15M USD, hoping that the imaging firm's expertise can help it to beat out Android phonemakers and Apple, Inc. (
) in smartphone imaging.
Nokia is already very focused on imaging; its PureView smartphone -- which will soon receive
a Windows Phone makeover
can take 41 megapixel shots
. Nokia has been among the companies aggressively pushing high dynamic range (HDR) imaging as a means to improve smartphone camera image color.
Shipments of Nokia's smartphones
doubled on a YoY (year-to-year) basis
, but the phonemaker still
only accounts for 3 percent
of total global smartphone sales. Plenoptic imaging could help it win customers who are obsessed with taking the perfect smartphone image.
Describes Bo Ilsoe, a partner at Nokia Growth Partners, "[Plenoptic imaging] is on the cusp of being commercialized and Pelican does software for that. It’s very complicated to do this algorithmically and Pelican is one of the companies that has mastered this technology.
Pelican Imaging's software, combined with Heptagon's lenses could make a unique new kind of smartphone camera. [Image Source: Pelican Imaging]
Nokia Growth investments are typically around $4M to $7M, and are capped at $15M USD. Pelican's other investors include Globespan Capital Partners, Granite Ventures, InterWest Partners, and Invesco Quality Muni Inv Trust (
Nokia's fund also invested in
, a Menlo Park, Calif.-based quantum dots imaging firm who looks to make smartphone sensors with the fresh nanotechnology, and Singapore-based lens-maker
. The Heptagon investment is particularly interesting as it is a startup that makes micro-optics. In other words, you could combine Heptagon's tiny lenses with Pelican's software to potentially make a full plenoptic smartphone imaging sensor.
Such a sensor could not only allow better images and more post-processing, but is also expected to be slimmer than a traditional camera module, allowing for thinner smartphones.
This article is over a month old, voting and posting comments is disabled
RE: 41 MP
4/30/2013 11:43:45 AM
Ah, but the are trying to enhance optics using their multiple tiny lenses so typical rules don't apply. I'm not saying that it is a good idea, but your reason for dismissing this tech doesn't make sense either.
"This is from the DailyTech.com. It's a science website." -- Rush Limbaugh
Samsung, Apple Stay on Top as Smartphone Sales Pass Feature Phone Sales
April 26, 2013, 10:35 AM
Nokia Moves 5.6M Windows Phones, Trims Losses in Q1
April 18, 2013, 4:50 PM
T-Mobile's German Parent Unveils World's Fast Fiber Signal -- 512 Gbps
March 6, 2012, 10:29 AM
Nokia's 41 MP Super Phone to Sport Symbian, See Euro-Only Launch
February 27, 2012, 2:32 PM
No Free Play Day for You! Microsoft Says Apparent Promotion was an Error
August 22, 2014, 2:50 PM
BlackBerry Passport to Feature Snapdragon 800 Processor, 3,450 mAh Battery
August 22, 2014, 2:05 PM
Moto X+1 Press Renders Leak, New Images Show Schematics for 4.7", 5.5" iPhone 6
August 22, 2014, 9:52 AM
BlackBerry’s Latest "Plug" for its Passport Smartphone: Displaying Sharp X-rays for Doctors
August 21, 2014, 4:49 PM
Sprint Introduces $60 Unlimited Plan, Touts $20/Month Costs Savings Versus T-Mobile
August 21, 2014, 2:05 PM
Opera Becomes Official Browser of Microsoft-Nokia's Non-Windows Phones
August 21, 2014, 1:01 PM
Most Popular Articles
Lumia 830 Gets Major Upgrades Including New 20.1 Megapixel Toshiba Sensor
August 15, 2014, 6:00 PM
Windows Phone, BlackBerry Smartphone Market Share Falls to 2.5%, 0.5% Respectively
August 15, 2014, 9:44 AM
GM Concedes That the Cadillac ELR Doesn’t Really Compete with the Tesla Model S
August 15, 2014, 5:42 PM
Report: Windows 9 “Threshold” Tech Preview Coming Next Month
August 15, 2014, 11:29 AM
Apple Scores Patents, Preps New Reversible USB Plug for iPhone 6 Connector
August 18, 2014, 1:32 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information