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Jony Ive is the man behind the OS overhaul

Apple has reportedly made some pretty big changes to iOS 7, including a "flatter" look pioneered by Jony Ive, Apple’s head of Industrial Design and Human Interface.
In the past, software and hardware design never really crossed paths under Apple's roof. In fact, a report in March of this year pointed out that Apple's software design team for iOS typically sat in the dark on what the industrial design team was doing, but the two have started collaborating more as of late -- allowing software designers to get an idea of what devices their iOS projects will run on, and also give industrial designers a say in what the software will look like on their hardware.

This change (under Apple CEO Tim Cook) is showing its face with the iPhone/iPad's upcoming mobile operating system, iOS 7. 9 to 5 Mac reports that Ive has had a huge role in designing iOS 7, and that the new look may shock customers who are used to past versions of iOS. 

IOS 7 is expected to have a "flat" look, closely related to the look of Microsoft 8's live tiles. This is quite a break from the user interface designed under former CEO Steve Jobs, which follows a more glossy and life life look. The new OS loses all that shine and skeuomorphism currently lavished on users. 

Apple's Jony Ive

While the design is flatter, the ease-of-use remains the same. There will be no learning curve for users, as the idea was to keep things simple (as usual). 

The look won't be the only change to iOS in the upcoming version. There will also be an all-new icon set for Apple’s native apps, and tool bars, tab bars and other interface features will get a fresh design. 

Apple has also been considering adding more bundled information and options panels within the OS, like Notification Center. This would allow users to quickly glance at many notifications across their system at once. It hasn't been confirmed if we'll see this in iOS 7, though.

The changes aren't expected to please all users, specifically those who are used to the lifelike design with heavy textures. However, Cook has placed all confidence in Ive's ability to create across hardware and software. 

"Jony, who I think has the best taste of anyone in the world and the best design skills, now has responsibility for the human interface," said Cook in a Bloomberg BusinessWeek interview this year. "I mean, look at our products. The face of this is the software, right? And the face of this iPad is the software. So it’s saying, Jony has done a remarkable job leading our hardware design, so let’s also have Jony responsible for the software and the look and feel of the software, not the underlying architecture and so forth, but the look and feel."

Ive stepped in last year when former vice president of iOS software Scott Forstall got the boot due to the Apple Maps debacle. 

The changes to iOS 7 are not expected to give all developers too much trouble in the future, but apps built for iOS 6 and previous could be considered outdated since they're made to match old versions of iOS. 

Earlier this month, it was reported that Apple was pulling engineers from OS X 10.9 to finish iOS 7. At that time, it was predicted “Ive’s work is apparently making many people really happy, but will also apparently make rich-texture-loving designers sad.”

Apple's mobile operating system is likely going through a huge overhaul because it's in the midst of creating entirely new gadgets, such as the upcoming smart watch. Reports have said that the new watch's OS will be built from the ground up rather than starting with the iPod nano's touch operating system (which has a screen about the size of a watch). Also, the iPhone/iPad's OS must be reconstructed to work with the new devices.

The watch is due out as early as this year.

Source: 9 to 5 Mac

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By JackBurton on 5/1/2013 1:04:03 PM , Rating: -1
I have no personal stake in Apple. I just hate misinformation. And the comment section of DailyTech is a great example of a one sided view. Do you find it odd, that you are targeting me for defending Apple, while not even making a comment about the parent post which received a 5 on an obvious troll post. Also considering this is an Apple article. Seriously?

Maybe you should take a step back and take a look at it from a more unbiased view. IMO, Apple isn't falling behind at all. Just because other manufactures are trying to pack their phones with useless features doesn't make the iPhone less of a phone. Also take into consideration you are comparing 2013 phones to Apple's 2012 phone. Not a real apples to apples comparison if you ask me (no pun intended). Again, I pointed out the flaws in your feature list. If you want another analogy, Samsung is the VHS/DVD combo player while Apple is the DVD player (not going to use BD, as it is not a fitting example due to backwards compatibility). Do you think Samsung is better because they offer a antiquate option (hey, people still want to use a VHS tapes), or Apple's version which dumps the old junk in lue of a sleeker more elegant forward thinking solution. I agree it's not a perfect example, but that's the way I look at it.

For me, a technical gadget is a tool. If there are useless features on it, I don't use it as part of a comparison. Again, SD card, HDMI, and replaceable batteries on a smart phone are not "features," they are legacy junk that should be stripped. I don't care if others WANT those features. That's not the way technology should be progressing. If you are using those "features" then "you're doing it wrong." There are just better ways of doing it. Are the alternative options cheaper? No. But they're better. Again, if you want to claim your phone is the wave of the future, then why would you continue to do the old antiquated things you've done in the past?

So to pretty much summarize, in order to do a fair comparison between an Android phone (or Windows phone if you'd like) and an iPhone, let's compare REAL features. Not some goofy junk that just serves to pad a spec sheet. Android can dump the gimmicky junk and I'll drop the useless Apple features (ex. Siri (for now) and Passbook (for now)). Once you sift through the junk features on an Android phone, you'll finally see why people still choose an iPhone. Now if someone just prefers a larger screen, I'd consider that a very good reason to choose an Android phone. But I don't want to hear about SD cards and HDMI. That's just backwards. That's something Android phones HAVE to do because they have no better way to solve those issues.

Again, this is just my opinion. But it may give you some insight to WHY people still prefer an iPhone.

By Rukkian on 5/1/2013 3:46:11 PM , Rating: 3
In my (limited experience) every person that actively clings to only apple is simply doing it because they spent so much money on apple's proprietary stuff, that it would cost hundreds of dollars to replace it.

Music and media are a big part from before apple allowed unlocked, drm free music (which was only due to competition from other sources). Other things like the 40$ gps app they had to buy cause the os didn't offer one to me makes no sense. They just don't want to feel like a fool and want to continue using what they paid for to get their money's worth.

The other argument I hear alot is from ease of use, but those same people come to me to figure out how to do many things on their iphone (the one that is supposed to be very easy) and many times it, it either tough to do, or just cant be done due to some locked down "Feature" that Apple gave them.

I understand some people just dont ever want any change, and cant handle new things. It will be interesting to me to see how of the idiot itards deal if Apple does make changes.

By Cheesew1z69 on 5/1/2013 4:09:39 PM , Rating: 3
You really couldn't be more of a pathetic loser if you tried...

By retrospooty on 5/1/2013 5:22:37 PM , Rating: 2
"You just have a problem differentiating between gimmicks and real world efficient solutions. Maybe if you where more technical you'd be able to tell the difference."

Just because you don't understand the benefits and cant figure out why having all these optional features are better for some people doesn't mean they aren't good features. You seem to be stuck on stupid with that regard. Maybe if you were more technical you'd be able to see it.

You know what... ? I really should have stopped right here "you seem to get too personally offended when the word Apple is mentioned. You see people as attacking Apple. Right off the bat this phrase from you is a problem "your baseless anti-Apple campaign" Do you not see that as an issue? Why is it that I cannot have an opinion that is negative about Apple in a certain area and it not be a campaign? "

Right there is the root of your problem and everything else you have said is skewed by what I described above.

By retrospooty on 5/1/2013 5:25:13 PM , Rating: 2
Whats that now? You parsed out the whole paragraph and are getting a different meaning than intended. But since you asked...

And another thing...

By retrospooty on 5/1/2013 5:26:36 PM , Rating: 2
I meant to add this as well. :P

But whatever Tony. You go on thinking bulletproof.

By Cheesew1z69 on 5/1/2013 5:18:05 PM , Rating: 2
I'm not sure what is going on
Yes, it's obvious.

By Cheesew1z69 on 5/1/2013 7:20:52 PM , Rating: 1
Not only a douchebag, but a condescending one. Pathetic.

By retrospooty on 5/1/2013 7:45:48 PM , Rating: 1
"Not only a douchebag, but a condescending one. Pathetic"

LOL... I know, he has turned out to be kind of the perfect stereotypical Apple fanboy... Thinks Apple can do no wrong. Condescending at all times. Doesn't listen or care about any reason why a competing product might be better. Denies any feature Apple is missing is useful (these are the same dopes that don't want more than a 3.5 inch screen or 4G until of course, Apple got it, then it became important). Thinks they are technically inclined, and anyone that has a different need or opinion must therefore be non-technically inclined. Doesn't listen to reason. Only posts in threads about Apple or Apples competition and 100% on Apples side always, no matter the issue... And most importantly - Gets personally offended if anyone doesn't like anything about Apple - and attacks them for it as if its an "Anti Apple campaign"

What a hilarious thing to hang ones hat on.

By Cheesew1z69 on 5/1/2013 7:50:16 PM , Rating: 2
100 percent truth

By testerguy on 5/6/2013 1:15:10 PM , Rating: 2
I know, he has turned out to be kind of the perfect stereotypical Apple fanboy... Thinks Apple can do no wrong. Condescending at all times. Doesn't listen or care about any reason why a competing product might be better. Denies any feature Apple is missing is useful (these are the same dopes that don't want more than a 3.5 inch screen or 4G until of course, Apple got it, then it became important). Thinks they are technically inclined, and anyone that has a different need or opinion must therefore be non-technically inclined. Doesn't listen to reason. Only posts in threads about Apple or Apples competition and 100% on Apples side always, no matter the issue... And most importantly - Gets personally offended if anyone doesn't like anything about Apple - and attacks them for it as if its an "Anti Apple campaign"

This is just unbelievable. You're the 'perfect stereotypical Apple hater'. Think Apple can do no right. Fails to be condescending. Doesn't listen or care about any reason behind Apple leading customer satisfaction or reliability studies (or sales). Denies any feature iPhones have is useful (for example the smaller screen which facilitates better one handed use, larger storage capacities, less storage taken up by bloat, faster and smoother OS, thinner and lighter than any other flagship (as well as less wide and less tall), better in drop tests, longer battery life, equivalent FPS despite being released 8 months prior to the SG4).

Thinks they are technically inclined (but can't work out how to use cloud storage and/or use a portable charger, or how to drag/drop files on an iPhone), so anyone who actually isn't dumb enough to fail at these things must therefore be non-technically inclined. Doesn't understand let alone listen to reason. 100% against Apple, no matter the issue - and most importantly gets personally offended if anyone doesn't go with an Android phone instead of an iPhone - and attacks them for it as if it's a 'pro-Apple campaign'.

You are absolutely absurd. You're the most obvious Apple hater fanboy I have EVER come across on any forum. On top of that you have properly backwards political views - it's like you're an old fart with a mission to push Android. You're all over it with your lists on every_single_Apple_thread. You identify anyone who corrects you as an Apple fanboy or invested in Apple - when it's you who has the issues.

By Any14Tee on 5/1/2013 7:31:25 PM , Rating: 3
I don't understand how Iphones increasing and Androids decreasing, the world and dog knows that isn't true.

Today I was in a business seminar, I met up with three people I knew. Last year, the same people would flick out their i-phone 4's from their pockets in some sort of ritualistic offering to the Gods. I withhold from dishing out from my jacket my lowly second generation Android phone, the fear of flying the wrong mask and aspersions about my worthiness had stopped me in my tracks, is it size or quality that defines the man, I mumbled, it was I have to say a traumatic experience.

This year at the seminar,I was prepared, I had an upgrade and ready to exorcise the demons. The same 3 people sat around the table, their hands synchronized and reaching into their inside pockets, I flipped my Mexican Poncho Clint Eastwood style over my shoulder, sank my teeth into my cigar, and thought 'well punk make my day'.

Time had crawl to a halt, much akin to being sucked into an old Motion-picture movie where black and white celluloid shots of Jake LaMotta ravaging my head with his pepper shots hit me with all its intensity, I heard in the background 'freeze frame and cut', it was all over and I can walk tall.

Dude it was like D-Day or Obamba bakes a cake, the business associates rifled their pockets, only this time the Iphones were replaced with S3's, can you imagine that, it was monumental and my soul for just this second flew with the sea gulls. I pulled out my S3 to demonstrate that I was part of the clan. Priceless.

By retrospooty on 5/1/2013 7:47:52 PM , Rating: 2
Yup... Apople still sells alot of phones and makes alot of money, but on the high end, they are not just a little behind, they are really looking lame. Its like a low end "starter" smartphone with an aged OS and a high end SOC.

By retrospooty on 5/1/2013 7:48:42 PM , Rating: 2
I forgot to mention... My Mother just got an iPhone5. She is in her late 60's. These are the new Apple fans. LOL.

By retrospooty on 5/2/2013 7:50:18 AM , Rating: 3
Wrong... It did get a new prodcut bump in Q4, but in Q1 the downward trend continued. I would say I am sorry to burst your bubble, but I am decidedly not :P

Sorry, you have to retire another one of your spin tools.

By testerguy on 5/6/2013 1:24:19 PM , Rating: 2
I would say I'm sorry to burst your bubble of absolute idiocy, but I am decidedly not.

Tonys link shows the following:

Nov 2012:

Apple 35%
Android 53.7%

Feb 2013:

Apple 38.9%
Android 51.7%

The article you posted argues as follows:

Q1 2012:

Apple 47.9%
Android 44.6%

Q1 2013:

Apple 43.7%
Android 49.3%

Now I wonder if you can spot the failings in your own evidence. Even ignoring the obvious discrepancy between these two articles, one is comparing November 2012 to Feb 2013 , and the other is comparing Q1 2012 to Q1 2013 . As a result, the articles are not even necessarily inconsistent. Apple could have seen a decline from Q1 2012 to November 2012, and then seen an increase in take-up from November 2012 to Feb 2013. This would satisfy both articles and leave Tony's comment factually correct.

But why would you ever apply logic when you're such a bitter Apple hater, hey?

And don't mistake this factual statement with any claims about what will happen in the future or whether Apple has/will or not rise/fall in market share. It's a simple logical analysis of the reality of both of your articles, showing you why it doesn't even remotely prove what you believe it does.

By Any14Tee on 5/3/2013 5:34:21 AM , Rating: 2
Apple will always sell more apples (excuse the pun) more than anyone in its own backyard. We live in a global market don't we?

"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)

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