Nielsen to Introduce Tracking Tool for Online Streaming of TV Shows
April 30, 2013 12:45 PM
comment(s) - last by
It only includes computers as a medium -- not smartphones or tablets
Nielsen will launch a new
as soon as today, which is expected to track digital audiences of online TV shows.
Nielsen, the global information and measurement company, is expected to announce a pilot program today called "Nielsen Digital Program Ratings." This program will track digital viewership of programs from certain networks on their own websites. More specifically, it will offer Web-based metrics like the number of unique viewers and the age/gender of viewers.
However, it cannot measure how long a viewer has watched and it can only track viewing of TV content on computers -- not smartphones or tablets (yet).
The networks participating in the pilot include ABC, Fox, NBC, Discovery, A&E and Univision. AOL is the only video site (among the likes of YouTube and Hulu) that will partake in the pilot.
These networks can take the information provided by Nielsen's program and use it to make decisions about the content they offer.
This is Nielsen's effort to step up into the digital world and
stray from traditional TV ratings
, since many TV viewers no longer solely watch TV on television sets. With the explosion of computer use for TV viewing, it was time to make a few changes to the way people behave. Nielsen hopes to include smartphones and tablets in the future, since these devices feature apps for watching TV shows as well.
Nielsen will roll out the pilot program over the next few months and introduce a commercial program later this year.
In September of this year, Nielsen said it will
expand its definition of television
beyond the traditional meaning by launching new TV tracking software that will include tablets.
The Wall Street Journal
This article is over a month old, voting and posting comments is disabled
It's already being tracked...
4/30/2013 9:52:41 PM
Not that I'm cynical, but I wouldn't be surprised at all if Sony had put tracking malware on the ps3 already. They didn't have any compunction about doing it to CD's.
Oh, and the last thing I need is another program hogging my bandwidth caps.
“Then they pop up and say ‘Hello, surprise! Give us your money or we will shut you down!' Screw them. Seriously, screw them. You can quote me on that.” -- Newegg Chief Legal Officer Lee Cheng referencing patent trolls
Nielsen Broadens Definition of "Watching TV" to Include Tablets, Etc.
February 22, 2013, 11:42 AM
Nielsen Survey Finds Preferred Mediums/Content for Netflix, Hulu Users
July 28, 2011, 10:54 AM
Quick Note: Amazon UK Offers £10 Back on Any Order £50 or Over
August 3, 2015, 12:05 PM
Editorial: Reddit Allows Itself to be Hijacked as a Hate Platform For Racist Bigots
July 21, 2015, 6:32 PM
Mozilla and Facebook to Adobe: It's Time to Kill Flash
July 20, 2015, 6:30 PM
Instagram Bans "Curvy" From Hashtag Searches, Provokes "Plus Sized" Outrage
July 16, 2015, 1:20 PM
Mozilla Promise Punctual Windows 10 Firefox Release, Teases at iOS Arrival
July 7, 2015, 3:08 PM
Netflix Announces 7-to-1 Stock Split, Eyes Explosive Overseas Growth
June 23, 2015, 8:18 PM
Most Popular Articles
Samsung Gear S2 Borrows Circular Icons From Apple Watch
August 21, 2015, 2:48 PM
Kentucky Man Faces up to 10 Years in Prison for Shooting Drone Trespasser
August 13, 2015, 2:58 PM
Snapchat Made $3-5 Million Last Year, But That's Not as Bad as it Sounds
August 19, 2015, 12:25 PM
Exclusive: If Intel and Micron's "Xpoint" is 3D Phase Change Memory, Boy Did They Patent It
July 29, 2015, 10:52 PM
Future of Lumia Uncertain as Microsoft Lays Off 2,300, Closes 1 of 3 Finnish Offices
August 24, 2015, 6:14 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information