Nielsen to Introduce Tracking Tool for Online Streaming of TV Shows
April 30, 2013 12:45 PM
comment(s) - last by
It only includes computers as a medium -- not smartphones or tablets
Nielsen will launch a new
as soon as today, which is expected to track digital audiences of online TV shows.
Nielsen, the global information and measurement company, is expected to announce a pilot program today called "Nielsen Digital Program Ratings." This program will track digital viewership of programs from certain networks on their own websites. More specifically, it will offer Web-based metrics like the number of unique viewers and the age/gender of viewers.
However, it cannot measure how long a viewer has watched and it can only track viewing of TV content on computers -- not smartphones or tablets (yet).
The networks participating in the pilot include ABC, Fox, NBC, Discovery, A&E and Univision. AOL is the only video site (among the likes of YouTube and Hulu) that will partake in the pilot.
These networks can take the information provided by Nielsen's program and use it to make decisions about the content they offer.
This is Nielsen's effort to step up into the digital world and
stray from traditional TV ratings
, since many TV viewers no longer solely watch TV on television sets. With the explosion of computer use for TV viewing, it was time to make a few changes to the way people behave. Nielsen hopes to include smartphones and tablets in the future, since these devices feature apps for watching TV shows as well.
Nielsen will roll out the pilot program over the next few months and introduce a commercial program later this year.
In September of this year, Nielsen said it will
expand its definition of television
beyond the traditional meaning by launching new TV tracking software that will include tablets.
The Wall Street Journal
This article is over a month old, voting and posting comments is disabled
It's already being tracked...
4/30/2013 9:52:41 PM
Not that I'm cynical, but I wouldn't be surprised at all if Sony had put tracking malware on the ps3 already. They didn't have any compunction about doing it to CD's.
Oh, and the last thing I need is another program hogging my bandwidth caps.
"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
Nielsen Broadens Definition of "Watching TV" to Include Tablets, Etc.
February 22, 2013, 11:42 AM
Nielsen Survey Finds Preferred Mediums/Content for Netflix, Hulu Users
July 28, 2011, 10:54 AM
Google plans ultra-fast wireless Internet for Research Triangle Park, N.C.
August 12, 2016, 6:30 AM
Twitter Senior VP: "Diversity is Important, But We Can’t Lower the Bar"
November 9, 2015, 9:59 AM
CNN Resorts to Internet Censorship to Promote Clinton Over Senator Sanders
October 15, 2015, 2:47 PM
Breaking Bad: How to Crash Google's Chrome Browser With Just 8 Characters
September 23, 2015, 11:08 AM
Quick Note: Amazon UK Offers £10 Back on Any Order £50 or Over
August 3, 2015, 12:05 PM
Editorial: Reddit Allows Itself to be Hijacked as a Hate Platform For Racist Bigots
July 21, 2015, 6:32 PM
Most Popular Articles
Are you ready for this ? HyperDrive Aircraft
September 24, 2016, 9:29 AM
Leaked – Samsung S8 is a Dream and a Dream 2
September 25, 2016, 8:00 AM
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
Snapchat’s New Sunglasses are a Spectacle – No Pun Intended
September 24, 2016, 9:02 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
Latest Blog Posts
Are farm children less likely to have allergies and asthma in adulthood?
Sep 30, 2016, 5:00 AM
MH 17 shot down by missile 'brought from Russia' into Ukraine's rebel territory
Sep 29, 2016, 5:00 PM
Burlington Gun Attack
Sep 27, 2016, 5:00 AM
Who is in Risk of Getting Oral Cancer?
Sep 23, 2016, 6:02 AM
France Bans Plastic Eating Utensils in Restaurants
Sep 18, 2016, 10:49 AM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information