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It only includes computers as a medium -- not smartphones or tablets

Nielsen will launch a new measuring tool as soon as today, which is expected to track digital audiences of online TV shows. 

Nielsen, the global information and measurement company, is expected to announce a pilot program today called "Nielsen Digital Program Ratings." This program will track digital viewership of programs from certain networks on their own websites. More specifically, it will offer Web-based metrics like the number of unique viewers and the age/gender of viewers.

However, it cannot measure how long a viewer has watched and it can only track viewing of TV content on computers -- not smartphones or tablets (yet).


The networks participating in the pilot include ABC, Fox, NBC, Discovery, A&E and Univision. AOL is the only video site (among the likes of YouTube and Hulu) that will partake in the pilot. 

These networks can take the information provided by Nielsen's program and use it to make decisions about the content they offer. 

This is Nielsen's effort to step up into the digital world and stray from traditional TV ratings, since many TV viewers no longer solely watch TV on television sets. With the explosion of computer use for TV viewing, it was time to make a few changes to the way people behave. Nielsen hopes to include smartphones and tablets in the future, since these devices feature apps for watching TV shows as well. 

Nielsen will roll out the pilot program over the next few months and introduce a commercial program later this year. 

In September of this year, Nielsen said it will expand its definition of television beyond the traditional meaning by launching new TV tracking software that will include tablets. 

Source: The Wall Street Journal



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You have to wonder
By FITCamaro on 4/30/2013 2:56:19 PM , Rating: 2
If online viewing via a PC, game console, phone, or tablet is not tracked yet, you have to wonder how much that impacts ratings for certain TV shows. I'd say most people who do watch online tend to be a little more into science fiction stuff than most typical people. So you have to wonder if certain shows are less likely to get good ratings if they're basing the ratings solely on info from cable/satellite.

Can they even track those who watch shows OTA either?




RE: You have to wonder
By BRB29 on 4/30/2013 3:02:42 PM , Rating: 2
They can track it if you view it over the internet on their sites.

Like, Terra Nova, gets low ratings for cable TV. Gets excellent ratings for on-demand and internet viewing counts. Sci fi crowds do prefer the internet over cable TV. It's always been that way.


RE: You have to wonder
By bodar on 5/1/2013 7:07:25 PM , Rating: 2
Alllllll the sci-fi shows that have been canceled before their time and you pick Terra Nova as your example of a show that should've been saved? It was a family soap with time travel and dinosaurs. ;)

The point stands though, Nielsen ratings are garbage and so is a lot of what thrives on TV.


RE: You have to wonder
By Reclaimer77 on 5/1/2013 7:23:19 PM , Rating: 2
lmao please don't call Terra Nova sci-fi.

quote:
Like, Terra Nova, gets low ratings for cable TV. Gets excellent ratings for on-demand and internet viewing counts


Because they want to see how truly bad it was hehe.


"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il














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