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It only includes computers as a medium -- not smartphones or tablets

Nielsen will launch a new measuring tool as soon as today, which is expected to track digital audiences of online TV shows. 

Nielsen, the global information and measurement company, is expected to announce a pilot program today called "Nielsen Digital Program Ratings." This program will track digital viewership of programs from certain networks on their own websites. More specifically, it will offer Web-based metrics like the number of unique viewers and the age/gender of viewers.

However, it cannot measure how long a viewer has watched and it can only track viewing of TV content on computers -- not smartphones or tablets (yet).

The networks participating in the pilot include ABC, Fox, NBC, Discovery, A&E and Univision. AOL is the only video site (among the likes of YouTube and Hulu) that will partake in the pilot. 

These networks can take the information provided by Nielsen's program and use it to make decisions about the content they offer. 

This is Nielsen's effort to step up into the digital world and stray from traditional TV ratings, since many TV viewers no longer solely watch TV on television sets. With the explosion of computer use for TV viewing, it was time to make a few changes to the way people behave. Nielsen hopes to include smartphones and tablets in the future, since these devices feature apps for watching TV shows as well. 

Nielsen will roll out the pilot program over the next few months and introduce a commercial program later this year. 

In September of this year, Nielsen said it will expand its definition of television beyond the traditional meaning by launching new TV tracking software that will include tablets. 

Source: The Wall Street Journal

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By BRB29 on 4/30/2013 2:15:17 PM , Rating: 2
Someone buy Hulu, take out the ads, and give it all the shows. I'll be glad to pay up to $50 a month to be able to choose my shows without ads.
Netflix can improve too. IDK WTH they are doing raising fees every year while the content is a year late or completely missing. Where the hell did they find these fake movies with the same titles as the blockbusters?

RE: Quick
By Azuroth on 4/30/2013 4:08:01 PM , Rating: 2
Where did you get the idea that Netflix raises prices every year?

I've been a netflix member since 2006, and my price has changed exactly twice. I started at 14.99. In 2007 they dropped the price of my plan by $1. In July of 2011 they split out the streaming and disc plans, so my plan went up to 19.98$ for 2 discs at a time (works out to 16-18 a month) and unlimited streaming.

Between the two, I can't think of any movies I've wanted to watch that I couldn't watch.

RE: Quick
By BRB29 on 5/1/13, Rating: 0
"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan

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