quote: It looks like something we will have to, but the only reason to do it is to meet regulations. We don't see it as a significant business.
quote: Resisting a superior power train is foolish though.
quote: It's just that every major car maker is either hedging themselves with hybrid tech or EV tech or a combination.
quote: A company that outright refuses to do what everyone else is doing, I dunno, that just seems bad.
quote: I feel Maserati, as well as everyone, has a right to provide the products the consumers want.
quote: I remember clearly corporations complain about CAFE standards and it's exactly what the customers want. MORE GAS MILEAGE
quote: Every product regardless of regulations is always offered before the technology is matured. Anybody who buys them are called early adopters. Generally they are bought by the wealthy as there is a premium on them. You don't remember how expensive laptops and cell phones were? What about $5k for a 42" 720p LCD? Carbon fiber? even those stupid toy RC helicopters things used to sell for $60+ each
quote: Without push and previous cafe regs, we would be stuck with cars that get at best 20-24mpg, cause that is all that is available.
quote: By and large, customers don't know what they want, nor do they make optimal choices - they are largely driven by fear, insecurity and one-upmanship. This is one reason why advertising is so effective, and why legislation is so important.
quote: No one is forcing anyone to buy EVs...