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Overall phonemaker's profit has plunged, though, amid weakening TV market

LG Electronics, Inc. (KSC:066570) said during its Q1 2013 earnings release that it is preparing a flexible-screen smartphone for launch in Q4 of this year.  The OLED smartphone could be the first flexible smartphone to hit the market, after years of product demoes.

Analysts are concerned that low yields could make for a rocky release for the South Korean Android smartphone maker.

LG is also planning to in May launch in the U.S. a "safer" entry -- an upgrade to the Optimus G Android smartphone, dubbed the Optimus G Pro.  The phone packs a 1080p 5.5-inch screen, a quad-core Snapdragon 600 SoC from Qualcomm, Inc. (QCOM), and Android Jellybean.  That places it in competition with domestic arch-rival Samsung Electronics Comp., Ltd.'s (KSC:005930) Galaxy S IV, which launches May 1 on U.S. carriers, and the HTC One from Taiwan's HTC Corp. (TPE:2498).

The Optimus G Pro is already on sale in Japan and South Korea.

OLED flexible
LG is racing to deploy a smartphone with a flexible OLED display. [Image Source: Shiny Plastic]

Overall LG's smartphone unit is performing well, improving its operating margin from 1.4 percent to 4.1 percent.  The unit moved 10.3m smartphones globally in Q1 and hopes to sell at least 45m smartphones this year.

But the company has been hard-hit by declines in its TV business unit.  While its overall revenue rose from 13.2T Won ($11.9B USD) last year to 14.1T Won ($12.7B USD) this year, its profit plunged from 247.5B Won ($223M USD) to 22B Won ($19.8M USD).  This contrasts with Samsung, which posted a record profit.  Samsung and LG are currently embroiled in a contentious court dispute over false advertising.

In related news LG purchased webOS from Hewlett-Packard Corp. (HPQ) in late February.  Thus far it's a bit unclear how that purchase will fit in with LG's smart-TV and smartphone offerings.

Source: WSJ



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RE: Interesting
By BRB29 on 4/25/2013 1:58:55 PM , Rating: 2
no, it is meant to bend. They are trying to make actual newspapers obsolete with this also. Imagine just having one sheet of paper and it can be any newspaper you want with articles, pics and videos. Kinda like in Harry Potter.


RE: Interesting
By retrospooty on 4/25/2013 2:14:13 PM , Rating: 2
OK, with flexible led screens in general yes, I mean that isnt the goal with a flexible screen smartphone. At least I dont think so.


RE: Interesting
By BRB29 on 4/25/2013 2:28:43 PM , Rating: 2
They will make it bend. Even if it's not practical, it will be the new wow factor to sell.


RE: Interesting
By retrospooty on 4/25/2013 2:36:43 PM , Rating: 2
I dunno. It doesn't make sense. I can see it would be nice, bending to fit in your pocket like some were talking about in the other thread, but how many times can something like this bend before it gets weak,discolored or disfigured? Unless they really have some amazing material that doesn't wear out.


RE: Interesting
By BRB29 on 4/25/2013 10:49:49 PM , Rating: 2
I'm sure the engineers will figure that out. There is no point in offering bendable displays if you don't allow them to bend. If that's the case, they'll call it durable displays military grade blah blah whatever to sell


"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser














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