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Amazon is looking to further advertise its services

Amazon is looking to complete its gadget collection by releasing a television set-top box as soon as this fall. 

According to BusinessWeek, the box will plug into user's television sets and allow the streaming of Amazon's video services -- such as the Video on Demand store and the Instant Video service. 

The device will aim to compete with the likes of Apple TV, Roku, Boxee Cloud DVR, PlayStation 3 and Xbox. 

It seems odd that Amazon would need a set-top box, considering Amazon streaming is already available through TVs, Blu-ray players and many other set-top boxes. However, with a box of its own, Amazon could place its own products on the forefront.

The company could adopt a model much like that used for the Kindle Fire, where hardware is sold cheap in order to lure customers to its digital products -- Amazon Prime. It's unclear whether competitors like Netflix will make an appearance on Amazon's new device. 

Amazon's set-top box is reportedly being developed by the company's own Lab126 division in Cupertino, California. 

Amazon has created quite a digital empire with its online store and services like Amazon Prime (which feature the Instant Video service and free two-day shipping for an annual fee of $79). It makes sense that the company is branching out into hardware in order to put these digital services into the hands of customers more quickly. 

While Amazon has the Kindle e-readers and Kindle Fire tablets, it also plans to release a smartphone soon. A phone and a set-top box could polish off a nice collection of gadgets to carry out Amazon's goals of attracting more users and subscribers.

Just last week, Amazon acquired a Siri-like app called Evi for $26 million, which could possibly hint at the launch of an Amazon-made smartphone in the near future. 

Amazon has even more incentive to spread the word about its video services as well, since it introduced 14 of its own televisions pilots earlier this week, and it’s now accepting customer feedback to see which shows should be produced. 

Source: BusinessWeek

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RE: Tv's
By HoosierEngineer5 on 4/25/2013 12:46:42 PM , Rating: 3
I am using a PC I built up to watch and record ATSC brodcast a couple of months after it became available - would you consider this an all-in-one or separate devices?

BTW, the only thing that will be obsolete in that setup in the near future will be the operating system.

RE: Tv's
By GulWestfale on 4/25/2013 2:21:00 PM , Rating: 2
i'd be wary of a TV with anything built-in, as it will be obsolete ina year or even before then. my father has a samsung smart TV, and in a world without xbox/PS3 it's nice enough. compared to what the xbox/PS3 offer, and compared to their interfaces and speed, the smart TV sucks. even hooking up my phone through MHL and watching youtube that way is better than using the slow built-in app.

that won't stop hordes of applards, of course... but hey, given that the thunderbolt display costs $999, and is only 27"... how much do you guys reckon a 40" apple TV would be? two grand?

RE: Tv's
By tanjali on 4/25/2013 2:59:29 PM , Rating: 2
Show me electronic thing that's not obsolete in a year!

RE: Tv's
By tanjali on 4/25/2013 3:03:18 PM , Rating: 2
And why would smart phone have better CPU than Tv set. Place in new Haswell i5 with nice graphics integrated that's just $250 for such a expensive thing that's nothing

RE: Tv's
By HoosierEngineer5 on 4/25/2013 3:38:17 PM , Rating: 2
Just built up an AMD A6-5400K (doesn't need a video card). Does blu-ray great, with LAV filters.

It won't be obsolete until the 4K TVs are common.

Ok, that'll be next year.

RE: Tv's
By HoosierEngineer5 on 4/25/2013 3:33:49 PM , Rating: 2
I bought an early Samsung 3D TV - couldn't get it to connect to my network by following the directions. Samsung applications was at a loss. Finally figured it out on my own. It turned out the features in the TV were pretty much worthless.

That's why everything runs through the PC.

"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer

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