Netflix Says "House of Cards" is the Reason for Subscriber Growth
April 23, 2013 12:48 PM
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Netflix grabbed 2 million new customers for its U.S. streaming service in Q1
Netflix's first quarter financial earnings report managed to beat analysts' expectations, and it's all thanks to the company's new original series
"House of Cards."
For Q1 2013, Netflix posted $1 billion in revenue -- a 17 percent increase from a year earlier. The video streaming company also reported $19 million in net income and adjusted earnings per share of 31 cents. Analysts had previously predicted about 19 cents per share.
Another huge plus in Q1 was subscriber growth. Netflix grabbed 2 million new customers for its U.S. streaming service, bringing the total to 29.2 million. Outside of the United States, Netflix signed 1 million new customers, bringing the worldwide total to 36 million.
Investors were pleased with the surprising results. Many had thought Netflix wouldn't continue growing fast enough to pay for all of its content from major providers like Disney and Warner Bros.
Shares jumped to $216.62 in after-hours trade Monday after closing at $174.37 on NASDAQ.
According to a letter to shareholders, Netflix's new original series "House of Cards" is the reason for the continued subscriber growth.
"The launch of 'House of Cards' provided a halo effect on our entire service," Netflix Chief Executive Officer Reed Hastings and Chief Financial Officer David Wells said in a letter to shareholders.
"House of Cards" is a political drama series starring Kevin Spacey. The show, which launched February 1, 2013, follows a Democrat from South Carolina's 5th congressional district who was passed up for a job as Secretary of State -- and he gets his revenge on everyone who has wronged him.
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RE: I have my doubts
4/24/2013 7:22:47 PM
Agree with it or not, Netflix has tons of data on this. And they've found a huge number of people subscribing to watch this show. Of course all that other awesomeness you've listed is icing on the cake too :)
And yeah, it's really that good.
Last year on DailyTech it was like attack of the Netflix haters, due to a silly price jump that nobody with any sense would even balk at. I'm glad to see those basement dwellers and doomsayers getting shut up.
Netflix is, hands down, the best streaming service we've had to date. The quality of House of Cards is so far and above what you would expect from a project undertaken by Netflix. It puts most crap on television to shame, honestly.
RE: I have my doubts
4/25/2013 1:33:44 AM
Actually, theprice bump convinced a lot of people to ditch dvd delivery from their services. I am one of them... I balked at it the price increase because it was an effective doubling when combined with a prior price hike just a few months earlier. Of course, it ended up cutting my netflix bill in half...I dint even notice it anymore.
RE: I have my doubts
4/25/2013 8:47:48 PM
Well it wasn't just price jumps that shook up Netflix customers and those basement dwellers actually got what they wanted in the end. the streaming and physical dvd rentals didn't split, no company named Quikster ever became a house hold name.
And you're right the production value of House Of Cards is through the roof. My friend and I immediately said it seems more like an HBO show than something found on another station let alone Netflix. Hemlock Grove also has high production value especially for being a werewolf show lol
"And boy have we patented it!" -- Steve Jobs, Macworld 2007
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