quote: 3. I think it's fair to say that Samsung is not generally well liked by the Korean people, who are outraged, for example, at the high prices the company charges in local markets for their products ("we are all Samsung "patsies" Korean:??, goes the frequent online lament). As brands go, I suspect LG is far more favored emotionally. And, while it's easy as outsiders to make Samsung into a mirror of Korea, I would urge caution. Do Wall Street institutions such as Goldman Sachs and CNBC really represent, for example, the essence of U.S? Sadly, in some manner, yes, but in the most important ways, I believe, no. So, too, Samsung. As an outsider who speaks Korean living here, I am continue to be amazed at the good people, extraordinary culture, and vibrant energy toward building a better future that I see here daily. It's a great place, generally, and using Samsung is a sad way to judge it.