Samsung Embroiled in Fair-Trade Investigation in Taiwan over Fake Web Reviews
April 19, 2013 9:17 AM
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Samsung allegedly hired students to criticize HTC devices
Samsung has found itself in hot water in Taiwan with fair trade officials after allegations surfaced that the company hired students to post false, critical reviews of HTC products online.
Samsung, for its part, has stated that the "unfortunate incident" goes against the "fundamental principles" of the company.
If Samsung is found guilty of false advertising, it and its local advertising agency could face fines of up to 25 million Taiwanese dollars. A Fair Trade Commission spokesperson said that the investigation began after a series of complaints were received against Samsung.
More fuel was added to the fire when a Taiwanese website posted documents that allegedly show Samsung had been recruiting students to anonymously offer praise for Samsung devices on the internet and simultaneously criticize HTC offerings.
Samsung's legal troubles with false advertising aren’t the only false advertising allegations the company is fighting. LG sued Samsung in South Korea over claims of false advertising. In that case, Samsung
LG for $45 million.
Samsung was also fined in Taiwan earlier this year over misleading advertisements having to do with specifications for the camera on the Galaxy Y Duo.
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RE: Shaking my head...
4/21/2013 5:43:34 PM
You seriously think that it isn't almost all companies doing this sort of thing? LOL!
It would be a shock if Apple wasn't doing it just as much as everyone else. Generally companies take a "Don't ask don't tell" approach to this sort of thing, and farm it out to marketing agencies, and with Apple, they seem to have a greater need than anyone to push the social angle of their products since they generally cost more for fewer features, so you almost have to trick people to make a sale. Of course that's not proof, but look around the web for a while with a critical eye then draw your own conclusion.
It's so pervasive you can't even read customer reviews at places like Amazon or Newegg without wondering who these clowns think they're fooling, let alone the old school way of trolling or blogging about your repped company and the competition. These days the marketing agents work harder, slithering into a social community and establishing some participation trying to build up credibility before proceeding their guerrilla marketing campaign.
Frankly I don't think it will hurt Samsung much at all, as they are positioned better than Apple to retain marketshare against the upcoming wave of higher value Chinese phones.
"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken
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