Samsung Embroiled in Fair-Trade Investigation in Taiwan over Fake Web Reviews
April 19, 2013 9:17 AM
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Samsung allegedly hired students to criticize HTC devices
Samsung has found itself in hot water in Taiwan with fair trade officials after allegations surfaced that the company hired students to post false, critical reviews of HTC products online.
Samsung, for its part, has stated that the "unfortunate incident" goes against the "fundamental principles" of the company.
If Samsung is found guilty of false advertising, it and its local advertising agency could face fines of up to 25 million Taiwanese dollars. A Fair Trade Commission spokesperson said that the investigation began after a series of complaints were received against Samsung.
More fuel was added to the fire when a Taiwanese website posted documents that allegedly show Samsung had been recruiting students to anonymously offer praise for Samsung devices on the internet and simultaneously criticize HTC offerings.
Samsung's legal troubles with false advertising aren’t the only false advertising allegations the company is fighting. LG sued Samsung in South Korea over claims of false advertising. In that case, Samsung
LG for $45 million.
Samsung was also fined in Taiwan earlier this year over misleading advertisements having to do with specifications for the camera on the Galaxy Y Duo.
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Business as usual
4/20/2013 12:30:49 PM
Samsung, Samsung! Why did you get caught? Every other big company does the same thing, but they manage to keep it secret. The silly thing is that you have enough supporters who advertise your products to not need to go to these stupids tactics. Well, if you want to keep doing this little dirty game (I am sure you will, big businesses seem to be run by crooks nowadays), try to learn how your competitors are doing it. Keep your TV advertising dishing Apple products, they were funny. But be careful, nobody likes bullies. Apple used the same kind of approach with PCs, but it backfired by making the Mac guy look like a stupid arrogant bully and the PC guy like a clumsy and very sympathetic guy that you want to be friend with (and not with the other snobbish jerk).
RE: Business as usual
4/20/2013 5:31:10 PM
Evidence that any other company does the same thing?
RE: Business as usual
4/21/2013 2:19:08 PM
You're all very quiet all of a sudden. Anybody want to help this guy out with his bold claims?
"We are going to continue to work with them to make sure they understand the reality of the Internet. A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis
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