backtop


Print 36 comment(s) - last by TakinYourPoint.. on Apr 22 at 6:05 PM

Samsung allegedly hired students to criticize HTC devices

Samsung has found itself in hot water in Taiwan with fair trade officials after allegations surfaced that the company hired students to post false, critical reviews of HTC products online.

Samsung, for its part, has stated that the "unfortunate incident" goes against the "fundamental principles" of the company.

If Samsung is found guilty of false advertising, it and its local advertising agency could face fines of up to 25 million Taiwanese dollars. A Fair Trade Commission spokesperson said that the investigation began after a series of complaints were received against Samsung.
 
More fuel was added to the fire when a Taiwanese website posted documents that allegedly show Samsung had been recruiting students to anonymously offer praise for Samsung devices on the internet and simultaneously criticize HTC offerings.

Samsung's legal troubles with false advertising aren’t the only false advertising allegations the company is fighting. LG sued Samsung in South Korea over claims of false advertising. In that case, Samsung countersued LG for $45 million.

Samsung was also fined in Taiwan earlier this year over misleading advertisements having to do with specifications for the camera on the Galaxy Y Duo.

Source: BBC



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

.
By messele on 4/20/2013 6:37:45 AM , Rating: 2
It's a shame Samsung resorted to this. I like HTC, they try hard and make original, cool stuff and have done a long time now so why a Goliath like Samsung felt it appropriate to deceive end users like this is beyond me. They clearly thought the would get away with it.

What else are they getting away with, this global conglomerate run by a family of convicted crooks with their dirty, cheating attitude.




RE: .
By daar on 4/22/2013 12:10:32 AM , Rating: 2
I think you're a bit confused about the scope of business and culture if you're implying that the top brass at Samsung have anything to do with what happened in Taiwan. Someone at the Taiwanese branch had a shady but cost effective marketing idea and went to town with it; they don't need to get approval from someone in Korea for that.

It's fairly normal in China and to a lesser extent Taiwan where people get paid to post opinions. The Chinese government was well known to do so:
http://en.wikipedia.org/wiki/50_Cent_Party


RE: .
By messele on 4/22/2013 1:48:47 PM , Rating: 2
The rot runs right through the company, whether the board specifically knew is less relevant than the company's crooked ethos as a whole.


RE: .
By TakinYourPoints on 4/22/2013 6:05:04 PM , Rating: 2
Great article on them: http://www.theverge.com/2012/11/30/3709688/samsung...

As corrupt as they get, and nobody knows this more than the South Koreans themselves. Someone posted about it here: http://tech.fortune.cnn.com/2013/04/21/apple-samsu...

quote:
3. I think it's fair to say that Samsung is not generally well liked by the Korean people, who are outraged, for example, at the high prices the company charges in local markets for their products ("we are all Samsung "patsies" Korean:??, goes the frequent online lament). As brands go, I suspect LG is far more favored emotionally. And, while it's easy as outsiders to make Samsung into a mirror of Korea, I would urge caution. Do Wall Street institutions such as Goldman Sachs and CNBC really represent, for example, the essence of U.S? Sadly, in some manner, yes, but in the most important ways, I believe, no. So, too, Samsung. As an outsider who speaks Korean living here, I am continue to be amazed at the good people, extraordinary culture, and vibrant energy toward building a better future that I see here daily. It's a great place, generally, and using Samsung is a sad way to judge it.


"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki