Samsung Embroiled in Fair-Trade Investigation in Taiwan over Fake Web Reviews
April 19, 2013 9:17 AM
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Samsung allegedly hired students to criticize HTC devices
Samsung has found itself in hot water in Taiwan with fair trade officials after allegations surfaced that the company hired students to post false, critical reviews of HTC products online.
Samsung, for its part, has stated that the "unfortunate incident" goes against the "fundamental principles" of the company.
If Samsung is found guilty of false advertising, it and its local advertising agency could face fines of up to 25 million Taiwanese dollars. A Fair Trade Commission spokesperson said that the investigation began after a series of complaints were received against Samsung.
More fuel was added to the fire when a Taiwanese website posted documents that allegedly show Samsung had been recruiting students to anonymously offer praise for Samsung devices on the internet and simultaneously criticize HTC offerings.
Samsung's legal troubles with false advertising aren’t the only false advertising allegations the company is fighting. LG sued Samsung in South Korea over claims of false advertising. In that case, Samsung
LG for $45 million.
Samsung was also fined in Taiwan earlier this year over misleading advertisements having to do with specifications for the camera on the Galaxy Y Duo.
This article is over a month old, voting and posting comments is disabled
RE: Shaking my head...
4/19/2013 12:20:10 PM
Probably down voted because there is some truth to that statement.
You can tell by how quickly some items get downrated when it doesn't favor certain companies and the quick responses to bash and attack them by specific posters.
"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton
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