As Escape, Fusion Set Sales Records Ford Sees Strong Hybrid, MFT Pickup
April 18, 2013 3:24 PM
comment(s) - last by
Infotainment and hybrid sales appear to be helping for make the pitch
Q1 2013 was a record setter for Ford Motor Comp. in the so-called "super segment". The company saw sales of 72,983
Ford Explorer SUVs
(28,934 in March) and 80,558 Ford Fusion sedans (30,284). That's the best the Explorer has sold since the launch of the nameplate 13 years ago. And it's the first time Ford has sold 30k+ Fusions in a single month or 80k+ in a quarter.
I. Hybrids, Infotainment See Strong Sales
The automaker tells us hybrid and infotainment technology were key drivers to the record sales. SYNC comes standard on Fusion and was a selected option in 98 percent of Explorers. MyFord Touch,
from reviews agencies, was picked up by a whopping 60 percent of Fusion buyers and 63 percent of Explorer buyers.
Ford Fusion and C-Max hybrids moved 21,080 units in Q1. Ford saw much of this buying push coming from the cities -- Fusion Hybrid rose 518 percent in New York, 478 percent in Los Angeles, and 325 percent in San Francisco.
The 2013 Ford Fusion
The 2013 Ford Explorer
In terms of electrification not all has gone perfectly for Ford. Ford Focus Electric sales have been
very low volume
. But ultimately that's somewhat immaterial for Ford as just by having the vehicle in its fleet -- regardless of units sold -- it raises its average federal-certified fuel economy (which is a flat average across models, not based on unit sales).
II. Courting Younger Buyers
Ford's current marketing is
focused on both the younger adult buyer and the middle-aged/early-retirement segment
. The hybrids and infotainment are critical to Ford snagging those younger buyers. Ford says that 21 percent of hybrids ales are to drivers under 36, versus 29 percent of overall Fusion sales.
The first thing to note from that figure is that's a big chunk for both hybrid and non-hybrid sales, for a CD vehicle -- a more expensive segment. While the hybrid figure indeed shows less young people are picking the hybrid variant than older buyers, it's also impressive not to see a bigger gap, given that the hybrid Fusion SE starts at $27,200 USD versus $23,830 USD for a non-hybrid Fusion SE.
Ford is snagging more young buyers than before.
The base Fusion SE has a fuel economy of 34/22 mpg (highway/city), while the hybrid
gets an even 47/47 mpg (highway/city)
. Assuming a 40-mile daily commute that's a 50-50 mix of city and highway driving for a five day work week, you'd save about 150 gallons of gas a year with the hybrid (on a 10.4k miles basis). That means at $3.50 USD/gallon you'd save $525 USD per year and break even at 6 and 1/2 years (at $3.50 USD/gallon gas) or 5 and 1/2 years (at $4.00 USD/gallon gas).
Ford still has its work cut out for it in winning over infotainment reviewers and figuring a path to driving battery electric vehicle/plug-in sales, but it appears to be doing quite well in overall sales and in courting younger buyers, thanks to its
aggressive technology push
on multiple fronts.
This article is over a month old, voting and posting comments is disabled
RE: I don't think you're right about fuel economy calculations
4/18/2013 11:01:08 PM
I was wondering the same thing myself. CAFE compliance is computed from number produced, which will be tied indirectly to sales. Making a hi-MPG vehicle might help, but only a little if it doesn't sell well.
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
Ford Sees a Manual Comeback, Rebukes Consumer Reports, Targets "Gen Y" Ads
March 22, 2013, 3:23 PM
Ford Now Expects Focus EV Sales Growth to Come Slowly
February 21, 2013, 9:07 AM
CES 2013: Ford Launches "First Open Developer Program in the Auto History"
January 7, 2013, 11:27 PM
Ford Hits Rock Bottom in Consumer Reports Reliability Survey Thanks to MyFord Touch
October 30, 2012, 9:24 AM
2013 Ford Fusion Hybrid EPA Certified at 47 MPG (City/Highway)
September 18, 2012, 8:10 AM
EPA Says Vehicle Fuel Efficiency Has Hit All-Time High
December 13, 2013, 10:04 AM
Carbon Fiber to Lower BMW i3 Repair, Insurance Costs
December 12, 2013, 2:12 PM
Cadillac ELR is Priced Out of Its League According to Consumer Reports
December 11, 2013, 11:51 AM
OC Dealership Sells Tesla Model S For $103K Worth of Bitcoins
December 9, 2013, 12:01 PM
Ford Ponders Diesel, Hybrid Versions of the Mustang to Meet Fuel Efficiency Guidelines
December 9, 2013, 10:12 AM
House Proposes 15 Cent Federal Gas Tax Increase
December 9, 2013, 10:00 AM
Most Popular Articles
Experts: Masturbation Prevents Cancer, Diabetes, Insomnia, and Depression
December 6, 2013, 2:01 PM
Hackers Nab 2 Million Login Credentials from Facebook, Gmail, Twitter
December 5, 2013, 1:00 PM
Thieves Steal Truck with Cobalt-60 Onboard in Mexico, Will Die "Without a Doubt" from Exposure
December 5, 2013, 12:04 PM
Report: Windows 8.2 Revives Start Menu, Runs Metro Apps in Desktop Mode
December 10, 2013, 2:56 PM
U.S. Navy Fires "XFC" Drone from Underwater Submarine
December 6, 2013, 2:35 PM
Latest Blog Posts
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
AT&T Explores $100B+ USD Deal to Acquire Vodafone's European Operations
Nov 4, 2013, 7:34 AM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information