As Escape, Fusion Set Sales Records Ford Sees Strong Hybrid, MFT Pickup
April 18, 2013 3:24 PM
Infotainment and hybrid sales appear to be helping for make the pitch
Q1 2013 was a record setter for Ford Motor Comp. in the so-called "super segment". The company saw sales of 72,983
Ford Explorer SUVs
(28,934 in March) and 80,558 Ford Fusion sedans (30,284). That's the best the Explorer has sold since the launch of the nameplate 13 years ago. And it's the first time Ford has sold 30k+ Fusions in a single month or 80k+ in a quarter.
I. Hybrids, Infotainment See Strong Sales
The automaker tells us hybrid and infotainment technology were key drivers to the record sales. SYNC comes standard on Fusion and was a selected option in 98 percent of Explorers. MyFord Touch,
from reviews agencies, was picked up by a whopping 60 percent of Fusion buyers and 63 percent of Explorer buyers.
Ford Fusion and C-Max hybrids moved 21,080 units in Q1. Ford saw much of this buying push coming from the cities -- Fusion Hybrid rose 518 percent in New York, 478 percent in Los Angeles, and 325 percent in San Francisco.
The 2013 Ford Fusion
The 2013 Ford Explorer
In terms of electrification not all has gone perfectly for Ford. Ford Focus Electric sales have been
very low volume
. But ultimately that's somewhat immaterial for Ford as just by having the vehicle in its fleet -- regardless of units sold -- it raises its average federal-certified fuel economy (which is a flat average across models, not based on unit sales).
II. Courting Younger Buyers
Ford's current marketing is
focused on both the younger adult buyer and the middle-aged/early-retirement segment
. The hybrids and infotainment are critical to Ford snagging those younger buyers. Ford says that 21 percent of hybrids ales are to drivers under 36, versus 29 percent of overall Fusion sales.
The first thing to note from that figure is that's a big chunk for both hybrid and non-hybrid sales, for a CD vehicle -- a more expensive segment. While the hybrid figure indeed shows less young people are picking the hybrid variant than older buyers, it's also impressive not to see a bigger gap, given that the hybrid Fusion SE starts at $27,200 USD versus $23,830 USD for a non-hybrid Fusion SE.
Ford is snagging more young buyers than before.
The base Fusion SE has a fuel economy of 34/22 mpg (highway/city), while the hybrid
gets an even 47/47 mpg (highway/city)
. Assuming a 40-mile daily commute that's a 50-50 mix of city and highway driving for a five day work week, you'd save about 150 gallons of gas a year with the hybrid (on a 10.4k miles basis). That means at $3.50 USD/gallon you'd save $525 USD per year and break even at 6 and 1/2 years (at $3.50 USD/gallon gas) or 5 and 1/2 years (at $4.00 USD/gallon gas).
Ford still has its work cut out for it in winning over infotainment reviewers and figuring a path to driving battery electric vehicle/plug-in sales, but it appears to be doing quite well in overall sales and in courting younger buyers, thanks to its
aggressive technology push
on multiple fronts.
"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins
Ford Sees a Manual Comeback, Rebukes Consumer Reports, Targets "Gen Y" Ads
March 22, 2013, 3:23 PM
Ford Now Expects Focus EV Sales Growth to Come Slowly
February 21, 2013, 9:07 AM
CES 2013: Ford Launches "First Open Developer Program in the Auto History"
January 7, 2013, 11:27 PM
Ford Hits Rock Bottom in Consumer Reports Reliability Survey Thanks to MyFord Touch
October 30, 2012, 9:24 AM
2013 Ford Fusion Hybrid EPA Certified at 47 MPG (City/Highway)
September 18, 2012, 8:10 AM
Jaguar I-PACE – Jaguar’s New Electric Concept / New SUV
November 16, 2016, 5:00 AM
Car Insurance - The Hidden Discriminatory Practise
October 18, 2016, 5:00 AM
End of the Road for the Audi R8 e-tron
October 15, 2016, 5:00 AM
Paralyzed Race Car Driver Recieves Nevada License
October 12, 2016, 5:00 AM
Take a Glance at the Cars of the Paris 2016 Motor Show
October 4, 2016, 5:00 AM
Automaker Porsche may expand range of Panamera Coupe design.
September 18, 2016, 11:00 AM
Most Popular Articles
What Can You Do with Your New Echo Dot?
December 3, 2016, 5:00 AM
Google has developed Deep Learning Algorithm to detect Diabetic Eye Disease
December 4, 2016, 5:00 AM
Microsoft Surface – Which Surface is Right for You?
December 2, 2016, 5:00 AM
The iPlugmate is an Excellent iPhone Flash Drive at a Great Price. (Deal Expires in 3 Days)
November 23, 2016, 1:00 AM
Foscam R2 Home Security Camera System – High Quality High FHD Security Video Footage with No Monthly Fees
December 1, 2016, 2:00 AM
Latest Blog Posts
Latest Tech News
Dec 8, 2016, 5:11 AM
In The News
Dec 7, 2016, 5:00 AM
e Guide: Mobile Security for 2017
Dec 6, 2016, 5:00 AM
Apple Car is Not Dead
Dec 5, 2016, 1:00 AM
Dec 4, 2016, 5:00 AM
Dec 3, 2016, 5:00 AM
Dec 2, 2016, 5:00 AM
Surface Ergonomic Keyboard
Dec 1, 2016, 3:01 AM
Chapeconense plane crash: Football rallies around Brazilian Team
Nov 30, 2016, 1:00 AM
How to Extends Your iPhone’s Battery Life
Nov 29, 2016, 12:49 AM
Nov 28, 2016, 1:12 AM
News: Fidel Castro
Nov 27, 2016, 5:00 AM
Nov 26, 2016, 5:00 AM
Changes in Social status affect the way genes turn on and off within immune cells.
Nov 25, 2016, 5:12 AM
Austrian far–right hopeful Hofer may back EU vote.
Nov 24, 2016, 4:00 AM
Final Fantasy XV Leaked Before Nov 29 Launch Date
Nov 23, 2016, 1:00 AM
Nov 22, 2016, 2:26 AM
Nov 21, 2016, 1:00 AM
HTC Makes Big Moves in China
Nov 20, 2016, 2:00 AM
Do you know who is the number one company in the word?
Nov 19, 2016, 5:30 AM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information