As Escape, Fusion Set Sales Records Ford Sees Strong Hybrid, MFT Pickup
April 18, 2013 3:24 PM
comment(s) - last by
Infotainment and hybrid sales appear to be helping for make the pitch
Q1 2013 was a record setter for Ford Motor Comp. in the so-called "super segment". The company saw sales of 72,983
Ford Explorer SUVs
(28,934 in March) and 80,558 Ford Fusion sedans (30,284). That's the best the Explorer has sold since the launch of the nameplate 13 years ago. And it's the first time Ford has sold 30k+ Fusions in a single month or 80k+ in a quarter.
I. Hybrids, Infotainment See Strong Sales
The automaker tells us hybrid and infotainment technology were key drivers to the record sales. SYNC comes standard on Fusion and was a selected option in 98 percent of Explorers. MyFord Touch,
from reviews agencies, was picked up by a whopping 60 percent of Fusion buyers and 63 percent of Explorer buyers.
Ford Fusion and C-Max hybrids moved 21,080 units in Q1. Ford saw much of this buying push coming from the cities -- Fusion Hybrid rose 518 percent in New York, 478 percent in Los Angeles, and 325 percent in San Francisco.
The 2013 Ford Fusion
The 2013 Ford Explorer
In terms of electrification not all has gone perfectly for Ford. Ford Focus Electric sales have been
very low volume
. But ultimately that's somewhat immaterial for Ford as just by having the vehicle in its fleet -- regardless of units sold -- it raises its average federal-certified fuel economy (which is a flat average across models, not based on unit sales).
II. Courting Younger Buyers
Ford's current marketing is
focused on both the younger adult buyer and the middle-aged/early-retirement segment
. The hybrids and infotainment are critical to Ford snagging those younger buyers. Ford says that 21 percent of hybrids ales are to drivers under 36, versus 29 percent of overall Fusion sales.
The first thing to note from that figure is that's a big chunk for both hybrid and non-hybrid sales, for a CD vehicle -- a more expensive segment. While the hybrid figure indeed shows less young people are picking the hybrid variant than older buyers, it's also impressive not to see a bigger gap, given that the hybrid Fusion SE starts at $27,200 USD versus $23,830 USD for a non-hybrid Fusion SE.
Ford is snagging more young buyers than before.
The base Fusion SE has a fuel economy of 34/22 mpg (highway/city), while the hybrid
gets an even 47/47 mpg (highway/city)
. Assuming a 40-mile daily commute that's a 50-50 mix of city and highway driving for a five day work week, you'd save about 150 gallons of gas a year with the hybrid (on a 10.4k miles basis). That means at $3.50 USD/gallon you'd save $525 USD per year and break even at 6 and 1/2 years (at $3.50 USD/gallon gas) or 5 and 1/2 years (at $4.00 USD/gallon gas).
Ford still has its work cut out for it in winning over infotainment reviewers and figuring a path to driving battery electric vehicle/plug-in sales, but it appears to be doing quite well in overall sales and in courting younger buyers, thanks to its
aggressive technology push
on multiple fronts.
This article is over a month old, voting and posting comments is disabled
RE: Sync & MyFordTouch
4/18/2013 3:59:13 PM
MFT is NOT standard, Sync is. Just because dealers only stock certain options doesn't mean it's standard.
"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference
Ford Sees a Manual Comeback, Rebukes Consumer Reports, Targets "Gen Y" Ads
March 22, 2013, 3:23 PM
Ford Now Expects Focus EV Sales Growth to Come Slowly
February 21, 2013, 9:07 AM
CES 2013: Ford Launches "First Open Developer Program in the Auto History"
January 7, 2013, 11:27 PM
Ford Hits Rock Bottom in Consumer Reports Reliability Survey Thanks to MyFord Touch
October 30, 2012, 9:24 AM
2013 Ford Fusion Hybrid EPA Certified at 47 MPG (City/Highway)
September 18, 2012, 8:10 AM
Lamborghini Reveals 900hp Asterion LPI 910-4 Hybrid Hypercar Concept
October 1, 2014, 4:01 PM
Infiniti Debuts Q80 Hybrid Concept at Paris Motor Show
October 1, 2014, 10:40 AM
Ford’s Use of Aluminum Bodies to Extend to Super Duty Trucks, Chrysler Doubles Ram EcoDiesel Production
September 30, 2014, 10:59 AM
2016 Cadillac ELR to Receive "Engineering Enhancements", 2nd Gen Model Still on the Table
September 24, 2014, 1:30 PM
Google's Autonomous Vehicles Approved to Travel Any Road in California
September 22, 2014, 4:15 PM
Tesla’s Elon Musk Says that Fully Autonomous Vehicles Are Still at Least 5 Years Away
September 19, 2014, 9:48 AM
Most Popular Articles
New AT&T Mobile Share Value "Double Data" Promotion Lasts Through October
September 28, 2014, 8:32 AM
TiVo Mega Features 24TB of Storage, Can Record Three Years* Worth of TV Content
September 8, 2014, 8:45 AM
Tesla Motors Confirms Nevada Gigafactory Deal, Will Receive $1.25B in Tax Breaks
September 4, 2014, 8:24 PM
FBI Outraged That Apple, Google are Adopting Digital "Locks" to Protect Users
September 26, 2014, 1:00 PM
Samsung Takes on All Challengers with 5.7” Galaxy Note 4, 5.6” Galaxy Note Edge
September 3, 2014, 10:00 AM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information