Apple Stock Plunges to $400 After Supplier Warns of Weak Sales
April 17, 2013 2:23 PM
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Stock briefly dips below $400 USD, analyst predicts earnings miss
After quarters of confounding Wall Street "expert" analysts with better-than-expected earnings, could Apple, Inc. (
) be on the verge of a highly uncharacteristic miss of its own earnings target? That's what Citigroup Inc. (
) analyst Glen Yeung predicted in his
, citing supplier information as pointing to weaker-than-expected iPhone and iPad sales.
That prediction has been boosted by Cirrus Logic Inc. (
), which provides audio chips for the iPhone and iPad. Cirrus
investors Wednesday in its fiscal fourth quarter earnings results that its margins had weakened and that it was taking a large charge on unsold inventory of audio chips.
Cirrus's chip stock fluctuates primarily with the sales of its largest customer Apple's devices. Thus the large stock of unsold chips indicates weak sales of Apple's flagship devices.
Vernon Essi Jr., an analyst at Needham & Comp. told
The Wall Street Journal
, "[The warning] indicates that the recent fears of Apple's lackluster iPhone demand...are warranted."
Since the passing of iconic leader and late CEO Steven P. Jobs, Apple has continued to grow steadily under the quiet leadership of new CEO Tim Cook, but some fear the company is losing its marketing luster. Apple's faces tough competition from Android rivals --
Electronics Comp., Ltd. (
) and Google Inc. (GOOG) -- who have been more aggressive in updating their products' hardware and software.
Apple CEO Tim Cook has voiced concern about his company's plunging share prices.
[Image Source: Bloomberg]
Apple, which last year bumped the screen size of its iPhone to 4-inches, has largely been coasting on a "if-it-isn't-broken-don't-fix-it" approach to its operating system. While sales were strong last quarter, investors
hammered the company's stock
, concerned about
For a while it looked like $420 was a solid floor that the stock would resist breaking through. But amid the supplier warning Apple's stock plunged briefly below $400 USD. It is currently trading around $403 USD. Apple has lost over a quarter trillion dollars in market capitalization over the last half year, since hitting a record $700 USD per share last September.
Overall, the tech sector was down on Wednesday, but Apple's stock sunk more than most, dipping over 5 percent on the bad news. Rival Google Inc.'s (
) stock is trading around $780 USD, down ~1.5 percent. Google's market capitalization is currently around two-thirds that of Apple, as its stock hovers around record highs of $800 USD per share.
Cirrus Logic [press release]
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RE: Poor, poor Tony
4/17/2013 5:33:25 PM
They weren't worth that much more last year either. They were actually priced the same as Microsoft and IBM when the stock was all the way up at $700.
Looking only at market capitalization without taking its price-to-earnings multiple into account isn't looking at the whole picture.
The only thing truly outrageous about AAPL's price is how quickly it rose up, even when its price multiple hit (and then crashed through) historical lows.
was my basis for shorting it, that and the retail investor/media sentiment of "we're going to $1000!".
Sell when people are celebrating, buy when there's blood in the streets. :)
RE: Poor, poor Tony
4/17/2013 5:41:07 PM
"The only thing truly outrageous about AAPL's price is how quickly it rose up, even when its price multiple hit (and then crashed through) historical lows. Time was my basis for shorting it, that and the retail investor/media sentiment of "we're going to $1000!".
Sell when people are celebrating, buy when there's blood in the streets. :)"
Exactly... The current "letdown" is really only an effect of the "over-hyping" of last year. It seemed like the market expected Apple sales to grow at that same rate forever, which is just impossible. At that rate they would have owned everything on Earth by the year 2025. It just couldn't continue. It has to level off and that is what we are seeing. They arent in trouble and they arent going anywhere, just coming back down to Earth.
"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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