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Toshiba unveils new high-end ultrabook

Toshiba has pulled the wraps off a new series of notebook computer called the KIRAbook. The machine is an all-new ultrabook promising a lightweight and compact design thanks to its magnesium alloy chassis.

The 2.6-lb machine has a 13-inch PixelPure display with a resolution of 2560 x 1440 (221 pixels per inch). Toshiba promises that the screen delivers razor-sharp clarity for text, photos, movies, games, and other content types. The KIRAbook will be available in standard, and touch screen versions -- the touch screen version of the ultrabook supports 10-points of touch and Windows 8 gestures.

Toshiba says that a high-capacity lithium polymer battery promising all-day battery life, while storage duties are handled by a 256 GB SSD. The ultrabook will offer 8 GB of 1600 MHz memory and a range of third generation Intel Core processors.
Pre-orders for the KIRAbook will kick off on May 3 with purchases starting May 12 online. Pricing begins at $1599 and goes up to $1999 depending on the processor chosen.
The KIRAbook joins other high-resolution 13” notebooks like the 13” Retina MacBook Pro and the 13” Google Chromebook Pixel.

Sources: Toshiba, The Verge

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By Cheesew1z69 on 4/17/2013 11:43:38 AM , Rating: -1
You aren't Apple, your products most certainly do not qualify to be in the Apple price range. Good luck selling them though.

RE: Toshiba....
By Flunk on 4/17/2013 11:50:35 AM , Rating: 2
Why? Marketing?

Not everyone believes that Apple's products are good "just because" like you seem to. Other companies are certainly free to try to sell high end products.

RE: Toshiba....
By Cheesew1z69 on 4/17/13, Rating: -1
RE: Toshiba....
By GulWestfale on 4/17/2013 12:13:42 PM , Rating: 2
as the owner of a macbook air and a windows 7 gaming PC (self built), i have to say that i would take a macbook air over an ultrabook with windows 8 any day. now, and ultrabook with windows 7... that might be interesting at the right price and with the right build quality, but i'm not buying anything with windows 8.

RE: Toshiba....
By Flunk on 4/17/2013 12:21:30 PM , Rating: 1
Yes, you start off with the assumption that Apple can charge more than other companies for no reason. Also, your assumption that Toshiba is a low end brand is faulty, they have several different product lines from bargain-basement Bestbuy junk to ultra high-end.

RE: Toshiba....
By retrospooty on 4/17/2013 12:35:32 PM , Rating: 2
I dunno...other than the high price, this thing has me drooling...

2560 x 1440 13 inch screen
8GB of RAM
i7-3537U CPU
Case made pressed magnesium alloy
2.6 lbs
.7 inches think
(thinner and lighter than the 13 inch MBA w/retina)

If I didn't have 2 mortgages, 2 car payments and a student loan I would get it in a heartbeat.

RE: Toshiba....
By Solandri on 4/18/2013 4:02:30 AM , Rating: 2
(thinner and lighter than the 13 inch MBA w/retina)

There is no MBA w/ retina. There's one rumored to be in the pipeline for Q3 of this year. But as of right now, the MBAs have the worst displays of the Macs, and are average to subpar compared to ultrabook screens. Apple badly needs to update the MBA lines.

For close to a decade now I've been recommending Macbooks to photo and graphics people just so they didn't have to figure out which laptops had nice screens. The MBA didn't make the cut when I did side by side comparisons, and I've been discouraging people with those needs from getting one. I thought Apple was going to be first to put a nice screen on the ultralight/ultrathin form factor, but most major ultrabook vendors already have high-end models out which blow away the MBA's screen. Several have 1080p IPS screens.

RE: Toshiba....
By retrospooty on 4/18/2013 3:24:58 PM , Rating: 2
I meant MBP... Sorry. It's all in the link to the Verge article above.

RE: Toshiba....
By TakinYourPoints on 4/18/2013 6:47:59 PM , Rating: 2
The non-retina 13" MBP actually has worst displays. They are lower resolution and they have worse color accuracy based on Anandtech's benchmarks. That said, 13" MBPs and MBAs were never aimed at graphics professionals, the point of those were portability and battery life.

But yes, IPS displays in the next gen 13" MBA would be fantastic.

RE: Toshiba....
By techxx on 4/17/2013 11:53:54 AM , Rating: 5
Apple products don't qualify to be in the Apple price range either.

RE: Toshiba....
By Cheesew1z69 on 4/17/2013 12:00:13 PM , Rating: 3
I definitely agree, but Toshiba asking these prices. Lol

RE: Toshiba....
By txDrum on 4/17/2013 12:23:28 PM , Rating: 2
It doesn't matter what any of us think regarding Apple's price range haha. Objectively, they have built a brand name that lets them get the huge margins that they have. Windows OEMs don't have this, because there has been a cutthroat PC market for years, and they've raced to the bottom.

Headed to the top again now, they have to sacrifice margins. If you don't do that, you can't sell laptops. Windows PCs are still known as the "cheap" things - with perceived (whether true or not) quality below that of MBA's and MBP's. Samsung and Asus (and Lenovo) are really the only companies successfully challenging this, and they aren't overpricing that badly. The series 9 and UX51VZ are alternate examples of this, but they also have premium products (series 7, which will now have 1080p! I really want an ultra) available at slightly more reasonable prices.

RE: Toshiba....
By kleinma on 4/17/2013 1:14:20 PM , Rating: 2
Apple's products don't qualify to be in the Apple price range. They just know there are lots of uninformed people who only look at price tags to decide which thing is "better". When 50%+ of the price tag is pure profit for the company, you are being ripped off.

"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner

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