Intel CEO Promises $200, Atom-powered Windows 8 Touch-enabled Devices
April 17, 2013 9:26 AM
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Windows 8 touchscreen device prices set to plummet
If you head up to the store today to purchase a Windows 8 device with a touchscreen, such as a notebook or tablet, you will likely pay at least $400. The high price tag is one of the reasons why Windows 8
hasn't performed as well
on the market as Microsoft hoped. However, Intel CEO Paul Otellini says that prices of these devices are set to get much cheaper.
Otellini says that touch screen devices running Windows 8 and Intel's new
Bay Trail processors
will see their prices cut in half. Devices running these chips are expected to sink to price points that will allow for more penetration into the lower end tablet market with products available at around $200.
is a complete redesign of Intel's Atom microarchitecture. Intel expects the new processors to bring Atom closer to the performance of mainstream Intel processors.
is going to be a great product in that segment of the market and enable stunning performance relative to what the competition can bring," said Stacy Smith, Intel chief financial officer.
Intel says that its new chip will allow device manufacturers to design tablets and notebooks as thin as 8 mm, or 0.3-inches.
is also said to be the most powerful Atom processor so far and promises all day battery life and weeks on standby.
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RE: About freakin time
4/17/2013 2:56:01 PM
Microsoft set the prices it did to match the iPad. Basically, they want to copy Apple which is in truth a luxury brand like (ala Mercedes or Gucci) so they produced a similar product that was also highly priced since luxury brands are ALWAYS high priced. It's questionable whether or not the surface has even turned a profit given its low sales.
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