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Windows 8 touchscreen device prices set to plummet

If you head up to the store today to purchase a Windows 8 device with a touchscreen, such as a notebook or tablet, you will likely pay at least $400. The high price tag is one of the reasons why Windows 8 hasn't performed as well on the market as Microsoft hoped. However, Intel CEO Paul Otellini says that prices of these devices are set to get much cheaper.

Otellini says that touch screen devices running Windows 8 and Intel's new Bay Trail processors will see their prices cut in half. Devices running these chips are expected to sink to price points that will allow for more penetration into the lower end tablet market with products available at around $200.

Bay Trail is a complete redesign of Intel's Atom microarchitecture. Intel expects the new processors to bring Atom closer to the performance of mainstream Intel processors.

"Bay Trail is going to be a great product in that segment of the market and enable stunning performance relative to what the competition can bring," said Stacy Smith, Intel chief financial officer.

Intel says that its new chip will allow device manufacturers to design tablets and notebooks as thin as 8 mm, or 0.3-inches. Bay Trail is also said to be the most powerful Atom processor so far and promises all day battery life and weeks on standby.

Source: CNET

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$200 sounds like the price for the processor
By markwrob on 4/17/2013 11:34:34 AM , Rating: 2
Am I the only one that thinks $200 for a complete atom-powered device (tablet, notebook or heck even phone) is extremely low? It would leave no profit at all for the OEM or ODM trying to put it together. I think I hear a lot of rueful chuckles coming from the Asian manufacturing centers.

By ilt24 on 4/17/2013 1:12:43 PM , Rating: 2
Intel's current Clovertrail Atom chip for Tablets and Phones, according to some product teardown reports I have, go for between $20 and $30.

By Mint on 4/17/2013 7:30:07 PM , Rating: 2
If Atom netbooks reached $250 over a year ago, why couldn't they hit $200 today with similar specs in the simpler tablet form factor?

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