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Windows 8 touchscreen device prices set to plummet

If you head up to the store today to purchase a Windows 8 device with a touchscreen, such as a notebook or tablet, you will likely pay at least $400. The high price tag is one of the reasons why Windows 8 hasn't performed as well on the market as Microsoft hoped. However, Intel CEO Paul Otellini says that prices of these devices are set to get much cheaper.

Otellini says that touch screen devices running Windows 8 and Intel's new Bay Trail processors will see their prices cut in half. Devices running these chips are expected to sink to price points that will allow for more penetration into the lower end tablet market with products available at around $200.

Bay Trail is a complete redesign of Intel's Atom microarchitecture. Intel expects the new processors to bring Atom closer to the performance of mainstream Intel processors.

"Bay Trail is going to be a great product in that segment of the market and enable stunning performance relative to what the competition can bring," said Stacy Smith, Intel chief financial officer.

Intel says that its new chip will allow device manufacturers to design tablets and notebooks as thin as 8 mm, or 0.3-inches. Bay Trail is also said to be the most powerful Atom processor so far and promises all day battery life and weeks on standby.

Source: CNET

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RE: About freakin time
By mjv.theory on 4/17/2013 11:13:57 AM , Rating: -1
Poor poor M$, they so deserve to be successful all over again, darn those evil OEMs.

I think you'll find it was M$ that was setting the prices in the hope of milking profits out of unwary consumers.

RE: About freakin time
By Greyf0x on 4/17/2013 12:18:14 PM , Rating: 5
People still do the "M$" thing? I didn't know we were still in 1990...

RE: About freakin time
By kmmatney on 4/17/13, Rating: 0
RE: About freakin time
By Mitch101 on 4/17/2013 5:05:59 PM , Rating: 2
Chromebooks are Lame - see what I did there.

First real-world usage figures suggest Chromebooks are struggling

Put another way, that figure suggests that in nearly two years on the market, all of those Chromebooks have achieved a smaller percentage of usage than Windows RT earned as of January 2013

RE: About freakin time
By sprockkets on 4/17/13, Rating: 0
RE: About freakin time
By zephyrprime on 4/17/2013 2:56:01 PM , Rating: 2
Microsoft set the prices it did to match the iPad. Basically, they want to copy Apple which is in truth a luxury brand like (ala Mercedes or Gucci) so they produced a similar product that was also highly priced since luxury brands are ALWAYS high priced. It's questionable whether or not the surface has even turned a profit given its low sales.

RE: About freakin time
By Mint on 4/17/2013 7:23:41 PM , Rating: 2
That's nonsense. You think MS was charging $200 for the OS? LOL

I'm not talking about Surface, genius. I'm talking about Acer, Asus, etc. They sold new Win7 netbooks for $250, Android tablets for $200 or less, but Clovertrail tablets had a huge price premium for no reason.

RE: About freakin time
By Visual on 4/18/2013 4:45:43 AM , Rating: 2
^^ that.

TBH, some of the price points may be justified. I mean the few products that happen to have a Wacom digitizer or not a terrible screen resolution. Though I still wouldn't buy them with the crap GPU they have.

On the other hand, Windows RT products go beyond crazy. Even more overpriced than Atom-based ones, despite the crappier CPU, and none of them has either a decent resolution or active digitizer. It almost feels like their only reason for existing is to fool us that the Atom based versions are not as overpriced as they actually are.

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

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