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Windows 8 touchscreen device prices set to plummet

If you head up to the store today to purchase a Windows 8 device with a touchscreen, such as a notebook or tablet, you will likely pay at least $400. The high price tag is one of the reasons why Windows 8 hasn't performed as well on the market as Microsoft hoped. However, Intel CEO Paul Otellini says that prices of these devices are set to get much cheaper.

Otellini says that touch screen devices running Windows 8 and Intel's new Bay Trail processors will see their prices cut in half. Devices running these chips are expected to sink to price points that will allow for more penetration into the lower end tablet market with products available at around $200.

Bay Trail is a complete redesign of Intel's Atom microarchitecture. Intel expects the new processors to bring Atom closer to the performance of mainstream Intel processors.

"Bay Trail is going to be a great product in that segment of the market and enable stunning performance relative to what the competition can bring," said Stacy Smith, Intel chief financial officer.

Intel says that its new chip will allow device manufacturers to design tablets and notebooks as thin as 8 mm, or 0.3-inches. Bay Trail is also said to be the most powerful Atom processor so far and promises all day battery life and weeks on standby.

Source: CNET



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About freakin time
By Mint on 4/17/2013 10:41:40 AM , Rating: 4
I always saw tablets as basically a netbook with a better screen (which couldn't cost much given the ARM tablet BOM) but without the cost or assembly complications of keyboard/trackpad/hinge. So why were netbooks selling for $250 while Atom tablets with similar innards cost $500? A 64GB SSD should have similar cost to a 250GB HDD, and 128GB options should only add $50 at most.

It made no sense for ARM tablets to be so much cheaper. Somebody in the supply chain was trying to milk profits out of Win8 tablets, whether it was Intel by restricting Clovertrail supply or OEMs through collusion.

Fear of uncompetitiveness with Clovertrail is, IMO, the sole reason Microsoft made RT. It was a backup plan and a threat to make sure Intel didn't slack off with Atom, now or in the future.




RE: About freakin time
By mjv.theory on 4/17/13, Rating: -1
RE: About freakin time
By Greyf0x on 4/17/2013 12:18:14 PM , Rating: 5
People still do the "M$" thing? I didn't know we were still in 1990...


RE: About freakin time
By kmmatney on 4/17/13, Rating: 0
RE: About freakin time
By Mitch101 on 4/17/2013 5:05:59 PM , Rating: 2
Chromebooks are Lame - see what I did there.

First real-world usage figures suggest Chromebooks are struggling
http://www.zdnet.com/first-real-world-usage-figure...

Put another way, that figure suggests that in nearly two years on the market, all of those Chromebooks have achieved a smaller percentage of usage than Windows RT earned as of January 2013


RE: About freakin time
By sprockkets on 4/17/13, Rating: 0
RE: About freakin time
By zephyrprime on 4/17/2013 2:56:01 PM , Rating: 2
Microsoft set the prices it did to match the iPad. Basically, they want to copy Apple which is in truth a luxury brand like (ala Mercedes or Gucci) so they produced a similar product that was also highly priced since luxury brands are ALWAYS high priced. It's questionable whether or not the surface has even turned a profit given its low sales.


RE: About freakin time
By Mint on 4/17/2013 7:23:41 PM , Rating: 2
That's nonsense. You think MS was charging $200 for the OS? LOL

I'm not talking about Surface, genius. I'm talking about Acer, Asus, etc. They sold new Win7 netbooks for $250, Android tablets for $200 or less, but Clovertrail tablets had a huge price premium for no reason.


RE: About freakin time
By Visual on 4/18/2013 4:45:43 AM , Rating: 2
^^ that.

TBH, some of the price points may be justified. I mean the few products that happen to have a Wacom digitizer or not a terrible screen resolution. Though I still wouldn't buy them with the crap GPU they have.

On the other hand, Windows RT products go beyond crazy. Even more overpriced than Atom-based ones, despite the crappier CPU, and none of them has either a decent resolution or active digitizer. It almost feels like their only reason for existing is to fool us that the Atom based versions are not as overpriced as they actually are.


RE: About freakin time
By karimtemple on 4/17/2013 11:16:28 AM , Rating: 2
Pretty much.


RE: About freakin time
By mjv.theory on 4/17/13, Rating: -1
RE: About freakin time
By mjv.theory on 4/17/2013 11:18:37 AM , Rating: 2
Hmmm, browser deja vu!


RE: About freakin time
By Da W on 4/17/2013 2:01:52 PM , Rating: 2
200$ ARM tablet are basicly 2 years old Socs with a cheap screen in a 7'' format. They do compete with netbooks. Most Clovertail tablets i saw had higher specs than nexus 7 or kindle Fire.


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