Dell Executive Admits Windows RT Demand is Disappointing
April 16, 2013 10:07 AM
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Windows RT continues to struggle
With millions of consumers snapping up tablets running iOS and Android, Microsoft had high hopes of competing its Windows RT operating system. So far, consumers have yet to fully embrace Windows RT, or Windows 8 for that matter. In fact, many analysts are pointing to Windows 8 as part of the reason for the
woes in the computer industry
A Dell executive recently stated that demand for the company's first Windows RT device, the Dell XPS 10, has been weaker than expected. "Demand is not where I would like it to be at this point in time," Neil Hand, head of Dell's tablet and high-end PC business, told CNET. "The amount of market information about it is not good enough, and the market sentiment is still pretty negative."
Hand also says that the Windows app experience "has not been as strong as it needed to be."
Dell and Hand aren't alone in criticism of Windows RT. Windows RT is the first version of the Windows operating system specifically designed to work with ARM-based processors from NVIDIA, QUALCOMM, and others.
NVIDIA CEO Jen-Hsun Huang has also noted that sales of Windows RT devices have been disappointing. Samsung even
to launch its own Windows RT device in the U.S.
The upside to poor demand for Windows RT tablet for consumers is that
has forced prices down.
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RE: Bad name
4/16/2013 1:09:27 PM
I think they tried taking Windows 8 in a direction where there was no market. They also got too artsy with it.
First of all, Microsoft owns something like 93% of the desktop OS market. People and businesses love their desktop operating systems. People and business ignore their mobile operating systems like Windows CE and Windows phone.
But they made their desktop operating system, Windows 8, to be optimized for mobile. People didn't want this, and people aren't buying it. Businesses are also avoiding it. It's not that Windows 8 is horrible for a tablet operating system, it's that they gave desktop users an operating system optimized for tablets. It's just not a great fit.
It's as if Chevy made the new Corvette a motorcycle like the Harley Davidson Sportster. It could be the fastest, best handling vehicle ever and demand would be weak because it wasn't what people in that market wanted.
You need to position a product to appeal to the people in your market. You can't position the product outside the market and expect the market to follow you. This is what IBM did with the PS/2 and look what happened to that.
RE: Bad name
4/16/2013 1:40:18 PM
Fixing the "tablet-OS-on-your-desktop" thing is one of the "few things" I meant needed fixing. It actually wouldn't be that difficult or drastic, either. The Start Screen could actually be made to work for desktop/business. I've put a lot of thought into this.
Also people don't ignore CE because it's mobile, they ignore it because it
they don't really ignore it
-- you'd be surprised how many CE devices are out there. Two were brought right to my door in just the past 30 days -- one being used by a Comcast technician, one was a signature pad a delivery person had me sign. You see them in warehouses and pharmacies and those little credit card swipe pad things all the time.
All it takes to get someone to buy something is to make it worth their while. That includes Windows 8. Now, whether Microsoft has the competence to change course and execute, that's another story.
"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton
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