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Windows RT continues to struggle

With millions of consumers snapping up tablets running iOS and Android, Microsoft had high hopes of competing its Windows RT operating system. So far, consumers have yet to fully embrace Windows RT, or Windows 8 for that matter. In fact, many analysts are pointing to Windows 8 as part of the reason for the woes in the computer industry.

A Dell executive recently stated that demand for the company's first Windows RT device, the Dell XPS 10, has been weaker than expected. "Demand is not where I would like it to be at this point in time," Neil Hand, head of Dell's tablet and high-end PC business, told CNET. "The amount of market information about it is not good enough, and the market sentiment is still pretty negative."


Hand also says that the Windows app experience "has not been as strong as it needed to be."

Dell and Hand aren't alone in criticism of Windows RT. Windows RT is the first version of the Windows operating system specifically designed to work with ARM-based processors from NVIDIA, QUALCOMM, and others.
 
NVIDIA CEO Jen-Hsun Huang has also noted that sales of Windows RT devices have been disappointing. Samsung even ditched plans to launch its own Windows RT device in the U.S.
 
The upside to poor demand for Windows RT tablet for consumers is that weak demand has forced prices down.

Source: CNET



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RE: Bad name
By 91TTZ on 4/16/2013 12:36:51 PM , Rating: 2
Microsoft is clueless. Their entire business plan used to be to copy other companies and then use their size to push everyone else out of the market.

Now they let a competitor get too big so they can't do that anymore. They're also late to the party. They're still going after the 2011 market where a nice tablet sells for $500 and then people buy a new one 2 years later. The problem is that it's 2013 and you can get a small tablet for under $200 or a bigger 10" tablet for under $300.

Microsoft must be shaking in their boots right now. Not because they aren't currently making money but because their future moneymaking ability is in doubt. Their entire initiative for the future has failed. Microsoft bet big on becoming a dominant mobile player with their simultaneous push of Windows 8, Windows Phone 8, and Windows RT, and Surface. None of these things are doing well at all.

The company needs to get rid of Steve Ballmer and Julie Larson-Green. Their leadership and ideas are awful.
Everyone knows who Ballmer is and Julie Larson-Green is the woman partially responsible for the Office Ribbon interface and Windows 8. The other person responsible, Steven Sinofsky, was already fired.


RE: Bad name
By karimtemple on 4/16/2013 12:57:13 PM , Rating: 2
Windows 8 is a strong concept an a competent overall design. It would take very little to fix what's wrong with it. I don't think it's safe to say that their initiative has failed. One smart idea from one smart leader could be enough to put 8 back on.

If anything, Intel's competition with ARM in the mobile space is going to keep Windows alive. When we get a Core i5 processor with iPad-level thermal and power characteristics, people are going to be singing a very different tune about Windows 8 tablets. Windows can ow scale down to ARM (though it could do an infinitely better job at it than it is lol), but even ported to x86 Android does not scale up to the higher levels of Windows performance and experience.


RE: Bad name
By 91TTZ on 4/16/2013 1:09:27 PM , Rating: 2
I think they tried taking Windows 8 in a direction where there was no market. They also got too artsy with it.

First of all, Microsoft owns something like 93% of the desktop OS market. People and businesses love their desktop operating systems. People and business ignore their mobile operating systems like Windows CE and Windows phone.

But they made their desktop operating system, Windows 8, to be optimized for mobile. People didn't want this, and people aren't buying it. Businesses are also avoiding it. It's not that Windows 8 is horrible for a tablet operating system, it's that they gave desktop users an operating system optimized for tablets. It's just not a great fit.

It's as if Chevy made the new Corvette a motorcycle like the Harley Davidson Sportster. It could be the fastest, best handling vehicle ever and demand would be weak because it wasn't what people in that market wanted.

You need to position a product to appeal to the people in your market. You can't position the product outside the market and expect the market to follow you. This is what IBM did with the PS/2 and look what happened to that.


RE: Bad name
By karimtemple on 4/16/2013 1:40:18 PM , Rating: 2
Fixing the "tablet-OS-on-your-desktop" thing is one of the "few things" I meant needed fixing. It actually wouldn't be that difficult or drastic, either. The Start Screen could actually be made to work for desktop/business. I've put a lot of thought into this.

Also people don't ignore CE because it's mobile, they ignore it because it sucks. Also they don't really ignore it -- you'd be surprised how many CE devices are out there. Two were brought right to my door in just the past 30 days -- one being used by a Comcast technician, one was a signature pad a delivery person had me sign. You see them in warehouses and pharmacies and those little credit card swipe pad things all the time.

All it takes to get someone to buy something is to make it worth their while. That includes Windows 8. Now, whether Microsoft has the competence to change course and execute, that's another story.


RE: Bad name
By DiscoWade on 4/16/2013 1:06:49 PM , Rating: 2
It is my personal belief that those who do everything do nothing well. I believe Microsoft's greed is what is costing them. Instead of focusing on what they are good at, they wanted to expand into areas that other companies are successful. "Apple is making a fortune on app store purchases. We can do that too!" "Google is making a fortune on their search engine. We can do that too!" Microsoft is trying too hard to be somebody else. Which is leads me to another one of my personal beliefs: You cannot be successful pretending to be something you are not; you cannot make a round peg fit in a square hole.


RE: Bad name
By kmmatney on 4/16/2013 4:13:39 PM , Rating: 2
quote:
Now they let a competitor get too big so they can't do that anymore. They're also late to the party. They're still going after the 2011 market where a nice tablet sells for $500 and then people buy a new one 2 years later. The problem is that it's 2013 and you can get a small tablet for under $200 or a bigger 10" tablet for under $300.


I think your right on here. However I think there is hope for the future, once tablets get powerful enough for real work, with long battery life. I was playing around with the Sony 20" tablet computer at Microcenter the other day, and there is obviously potential here.

http://www.legitreviews.com/article/2168/

This computer is basically a 20" tablet that you can hold on your lap, but you can also dock it and get real work done. It looks promising, but battery life at less than 3 hours might be an issue. Still, I could see myself using something like this.


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