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This likely has a lot to do with the potential passing of a new EV bill in the state

Tesla CEO Elon Musk is currently fighting for an electric vehicle (EV) bill to pass in Texas, and to sweeten the pot, he has mentioned building a second plant in the Lone Star state.

"When we do establish a manufacturing plant outside of California, Texas would be a leading candidate for that," said Musk.

Musk is even trying to appeal to Texan consumers by discussing a design for an electric pickup truck that would be stronger than any current gasoline truck. 

"I have this idea for a really advanced electric truck that has the performance of a sports car but actually more towing power and more carrying capacity than a gasoline or diesel truck of comparable size," said Musk. "That could be really cool, and I think that would probably make sense to do that at a new plant."

Musk is likely showing off what Tesla can do for Texas in terms of car sales because of a recent bill -- which Musk referred to as a "life or death" situation for the automaker. 

The proposed bill is House Bill 3351, which would allow distributors and manufacturers of electric vehicles (EVs) only to sell directly to customers without the use of dealerships. The bill was filed by Rep. Eddie Rodriguez (D-Austin). 

With the passing of the bill, Musk said he would hope to sell about 1,500-2,000 EVs in Texas alone for 2014. Tesla typically sells about 10,000 in North America total.

"If we were allowed to go direct, I think we would make Texas on par with California in terms of emphasis," said Musk.

Tesla is in a particularly good spot right now, and is looking to expand as quickly as possible to keep that momentum up. Last month, Musk announced that Tesla was shipping over 500 Model S EVs weekly. Not long after that, reported that the company is now profitable thanks to the Model S exceeding sales targets. Tesla Model S sales reached 4,750, which topped the sales outlook of 4,500 posted in the February shareholder letter.

Source: Automotive News

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By Ammohunt on 4/12/2013 1:33:45 PM , Rating: 2
Toyota Hilux (one of the most popular "trucks" on the planet)

I didn't realize this until i lived in Kuwait for a spell. They are everywhere in the middle east! I have seen these trucks packets tight with goats or TCN workers and modified for use as technicals even. Not sure if an EV truck could replace them.

By mjv.theory on 4/12/2013 2:03:44 PM , Rating: 2
I doubt if Tesla will be going for the ruffty-tuffty market. More likely the "Dude" market.

By Spuke on 4/12/2013 4:32:08 PM , Rating: 2
I doubt if Tesla will be going for the ruffty-tuffty market. More likely the "Dude" market.
He mentioned diesels and those, for now, are only in the "ruffty-tuffty" market (yes I know about the new Dodge but it isn't out yet). This will be a really tough market to break into as diesel pickups are work horses used from hauling tools to towing car carriers. Sure larger commercial with multiple trucks could replace their short range trucks with the EV's and save the diesels for longer distances. But personal use and smaller businesses use these as all around vehicles. A 300 mile range won't even do it for us. It would have to be 500 miles on a single charge in 110F heat, A/C running, going up a 6% grade, stereo and NAV running, with the horses moving around cause that's what they do.

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