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Company says DRM debacle has little to do with its unpopularity

Each year Consumer Union's The Consumerist site doles out a dubious distinction to one dastardly corporation -- the title of "Worst Company In America".  Last year pro-digital rights management Electronic Arts, Inc. (EA) beat out bailout whipping-boy Bank of America Corp. (BAC) for the crown.

This year BAC and EA emerged yet again as the top two contenders from a field of 30 gleaming prospects.  But when the smoke cleared it was EA who once more received the most votes, via a healthy 78 percent margin.

Perhaps the single defining moment that allowed EA to bring home the gold was its SimCity 5 DRM debacle, which saw thousands of gamers unable to play a game they paid for due to EA's lack of server support for its DRM-scheme.  Aside from the SimCity mess, many take issue with declining quality in titles from the top gamemaker, which saw its financials slide this last year.  

In a recent blog company COO Peter Moore acknowledged that his company was in contention for a second win, but looked to shift the blame, claiming it was a homophobic conspiracy that was driving votes.  He points to players ability to create cross-dressing/transgendered characters in certain titles and gay relationships in other titles as leading to a boycott.  Mr. Moore failed, however, to cite any specific examples of these posts and we were unable to locate any at the time of publication.
 

EA COO blames homophobes for his company's "worst" win, not his firm's own DRM missteps.
 
Last year EA released an official statement to Kotaku after the award was handed out. We'll see how they respond this time around.

Sources: The Consumerist, EA



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RE: Wow...
By StevoLincolnite on 4/11/2013 10:06:39 AM , Rating: 2
quote:
1. Forget marketing? marketing sells games. COD proves that


Minecraft. Never marketed, sold in droves. - Hence Mojang/Notch needed less capital to make it a successful game.

quote:
3. Opening the game up to mod community is great for gaining popularity but doesn't make you money. You put all that money into making the engine, games, characters, etc... and let someone mod it and steal your sales?


Doesn't make you money? You're kidding right?

DayZ, when that went nuts, people bought the game "Arma 2" in droves.
Arma 2 actually sold better years after release thanks to DayZ than when it was first launched.

Left 4 Dead, Dota all spawned from mods and make significant money for Valve.
So yes, mods -DO- make money, just not directly and it's not something that should be underestimated either when a developer properly supports modding.

I doubt Skyrim or Oblivion would have been as popular on the PC without mods, in-fact Bethesda have even stated they take inspiration from mods to improve the next game that they are working on as it's a good way to see what people really want and what people were trying to fix or improve.


"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins

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