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Company says DRM debacle has little to do with its unpopularity

Each year Consumer Union's The Consumerist site doles out a dubious distinction to one dastardly corporation -- the title of "Worst Company In America".  Last year pro-digital rights management Electronic Arts, Inc. (EA) beat out bailout whipping-boy Bank of America Corp. (BAC) for the crown.

This year BAC and EA emerged yet again as the top two contenders from a field of 30 gleaming prospects.  But when the smoke cleared it was EA who once more received the most votes, via a healthy 78 percent margin.

Perhaps the single defining moment that allowed EA to bring home the gold was its SimCity 5 DRM debacle, which saw thousands of gamers unable to play a game they paid for due to EA's lack of server support for its DRM-scheme.  Aside from the SimCity mess, many take issue with declining quality in titles from the top gamemaker, which saw its financials slide this last year.  

In a recent blog company COO Peter Moore acknowledged that his company was in contention for a second win, but looked to shift the blame, claiming it was a homophobic conspiracy that was driving votes.  He points to players ability to create cross-dressing/transgendered characters in certain titles and gay relationships in other titles as leading to a boycott.  Mr. Moore failed, however, to cite any specific examples of these posts and we were unable to locate any at the time of publication.
 

EA COO blames homophobes for his company's "worst" win, not his firm's own DRM missteps.
 
Last year EA released an official statement to Kotaku after the award was handed out. We'll see how they respond this time around.

Sources: The Consumerist, EA



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Amazing!
By 7Enigma on 4/11/2013 7:16:56 AM , Rating: 5
That is one impressive excuse his PR people came up with. Seriously? You think gamers care that other gamers can cross-dress!? My hunch is this was a joke by a PR brainstorming session that got taken up the chain and latched onto.

Heck, at least his comment was original! Something that can't be said for 99% of products EA releases. :)




RE: Amazing!
By StevoLincolnite on 4/11/2013 7:41:50 AM , Rating: 2
It's more like... Their lack of refunds even in countries where it is law, DRM schemes, Origin, dropping servers for even relatively new games, buggy releases...

And not to mention, buying great developers, re-organizing them to get better margins and then they put out a bad game that sells poorly so they shut them down....

Also sitting on franchises for years and not doing anything with it like Black and White and Dungeon Keeper that springs to mind.

Also the lack of customer service, blame shifting onto consumers like this "apology" doesn't help either.

And... Milking franchises with annual releases with little change or improvements.

Yep. EA deserves the poop award.

I stopped buying EA games years ago and instead I spend that cash on more worthy developers and kickstarter.


RE: Amazing!
By Manch on 4/11/2013 7:52:21 AM , Rating: 5
quote:
Also sitting on franchises for years and not doing anything with it like Black and White and Dungeon Keeper that springs to mind.


With their track record do you really want them to ruin your memories of these games?


RE: Amazing!
By StevoLincolnite on 4/11/2013 9:59:13 AM , Rating: 4
Nah I wouldn't.

But they could sell it to someone else who would do it justice. :)


RE: Amazing!
By Motoman on 4/11/2013 10:56:27 AM , Rating: 3
That's what Ubisoft did for me with the Heroes of Might & Magic franchise.

Their uPlay it's-not-DRM-it's-fun thing is such a horrific tragedy that all the BS I had to go through to get the latest Heroes title to install and run actually ruined my love for the series.

HoMM had been my all-time favorite game franchise...forever. But the pain I had to go through with their uPlay DRM utility was so awful that by the time the game was finally able to run, I didn't even want to play it. That was months ago...and I still can't bring myself to play it.

F%ck you, Ubisoft, EA, Microsoft, etc. - anyone and everyone who's going off the deepend with your "always-on" internet-requiring DRM bullsh1t.

You're never getting another dollar from me, and I'm informing everyone I know exactly why.

EA richly deserves the golden poo...but they should probably share it with Ubisoft, Microsoft, and whoever else is doing such crap.


RE: Amazing!
By Andyy5 on 4/11/2013 11:38:32 AM , Rating: 2
EA Licensed Dungeon Keepers to NetDragon, a Chinese company for them to develop an MMO that would be available in China, Hong Kong, Taiwan ect.

http://www.gamesindustry.biz/articles/ea-licenses-...


RE: Amazing!
By Samus on 4/11/2013 12:25:27 PM , Rating: 1
Homophobes? FIRE THIS MOTHERFUCKER.


RE: Amazing!
By inperfectdarkness on 4/11/2013 8:24:27 PM , Rating: 2
Needs a 6. And EA needs to DIAF.


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