HTC Badly Misses Profit Expectations, Delayed HTC One Final Starts to Trickle Out
April 8, 2013 1:00 PM
comment(s) - last by
Things aren't looking very good for Taiwan's top Android phonemaker
Six quarters have came and went, and in each one Taiwan's HTC Corp. (
) has seen its once rising star turn into a financial failure. But this most recent one was arguably as bad as any as the Android smartphone maker's
unaudited Q1 2013
earnings have badly missed on analyst earnings expectations.
I. Another Miss
of 19 analysts by
had predicted a net profit of NT$600M ($19.97M USD). A separate
of 16 analysts by UK-based
, a Pearson PLC unit (
), predicted a slightly leaner NT$287M ($9.56M USD). Instead, HTC managed to miss both targets, essentially breaking even for the quarter with a net earnings of NT$85M ($2.83M USD).
Revenue fell to a new low of NT$42.8B ($1.42B USD), versus a
analyst prediction of NT$54.7B ($1.82B USD) or a
analyst prediction of NT$53.8B ($1.79B USD).
HTC is on the brink of no longer turning a profit. [Image Source: Reuters]
Worse yet, the operating margin -- a measure of profitability -- was around 0.1 percent, less than the 0.5-1 percent HTC had forecasted. To put that in perspective, Samsung Electronics Comp., Ltd. (
) has a margin of 14.4 percent; while Apple has an industry-leading operating margin of around 33.46 percent.
HTC has seen its profits shattered over the last year and a half. [Image Source: Gadget Stress]
HTC's new marketing chief Benjamin Ho has tried ardently to reinvent the company's image,
scrapping its "quietly brilliant" motto
a more belligerent advertising stance
towards rivals. However, his efforts have been
hampered by delays
to HTC's flagship
HTC One 1080p Android smartphone
, delays that originated from a snub from a camera components retailer who had downgraded the Taiwanese OEM from "preferred" status.
II. More Trouble Ahead
HTC is slowly ramping up HTC One production and sales this month. However, that leaves it with a far leaner window to market before
Samsung's hot Galaxy S IV
than it anticipated. The Galaxy S IV launches on April 26.
The HTC One suffered a costly delay due to a parts snub. [Image Source: HTC]
Taipei, Taiwan-based Yuanta Securities Comp. (
) warns that the dire Q1 2013 financials may only be a precursor to the Q2 2013 bloodbath, saying that the HTC One shipping delays will cost the phonemaker. Yuanta analyst Dennis Cheng comments to
, "These numbers show the production shortage really is that bad, and my sense is that it won’t get much better in the second quarter because many of those issues continue. For smartphones, timing is everything and the delay means they lose that timing."
Sources close to the company have said that HTC's
embattled long-time CEO Peter Chou
had told employees late last year that he would step down if the HTC One did not reverse his struggling firm's fortunes.
The worst is not yet over for HTC. [Image Source: SOC Wallpapers]
largest U.S. phonemaker in late 2011
, HTC today is no longer even the second largest
phonemaker, passed by China's ZTE Corp. (
Technologies Comp. (
Aside from shipping delays one under-examined factor in HTC's decline is the cost of the
"patent tax" paid to Microsoft
, Inc. (
). While HTC did
brag about getting a "bargain" from Apple
in terms of patent licensing, and it at least no longer has to worry about bans, it reportedly must pay $10 USD per device to Microsoft and around $5 USD to Apple per device. That's far from HTC's only problem, but paying licensing fees is one more factor battering the phonemaker's margins.
This article is over a month old, voting and posting comments is disabled
Is this really a surprise?
4/10/2013 11:18:31 AM
I laid the whole thing out a week or two ago. Basically Apple and Samsung take ALL the profits in the smartphone industry. Between the two they take something like 103% of all the profits, meaning their competitors lose money on average.
HTC does make nice phones but they're selling them at a loss once you factor in the expenses of selling them.
"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings
"Bold" HTC To Ditch "Quietly Brilliant" Slogan, Be Loudly Belligerent
March 25, 2013, 2:25 PM
HTC One Delayed by Camera Supplier Snub, CEO May Resign Out of Shame
March 19, 2013, 12:51 PM
HTC Joins Apple in Talking Trash About the Galaxy S IV
March 15, 2013, 1:00 PM
Galaxy S IV Smartphone Launches in NYC
March 14, 2013, 7:15 PM
HTC Unveils Flagship 4.7" 1080p HTC One Smartphone
February 19, 2013, 12:47 PM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information