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Sony's 4K TVs get priced

Sony has announced the official price and availability for its new XBR 4K Ultra HD LED TVs. The line includes the XBR-55X900A and the XBR-65X900A, which have screen sizes of 55-inches and 65-inches respectively. While some other manufacturers have offered ultra HD television sets at prices ranging all the way up to $20,000 or more, Sony is actually offering “reasonable” prices, at least comparatively.

The 55-inch TV will sell for $4,995 with the 65-inch version going for $6,999. Both TVs will be available for pre-order on April 21, but the final shipping date is unannounced. Along with pricing and launch information for the TVs Sony is also unveiled its 4K Media Player called the FMP-X1. This device will deliver movies and video shorts in 4K resolution for $699. The media player will be available later this summer.

55" XBR-55X900A
The media streamer itself will come bundled with 10 feature-length films and users will be given access to a fee-based distribution service offering a library of titles from Sony Pictures Entertainment and other production studios. The films that are included with the purchase include Bad Teacher, Battle: Los Angeles, The Bridge on the River Kwai, The Karate Kid (2010), Salt, Taxi Driver, That's My Boy, The Amazing Spider-Man, The Other Guys and Total Recall (2012).

FMP-X1 4K Media Player

Sources: Sony [1], [2]

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By mutatio on 4/9/2013 12:15:33 PM , Rating: 2
I have to say I'm pretty impressed with the entry level prices for these. My wife and I have loved our 1080p Sony NX810 ever since we got it. I'm not so sure about the speakers on the front plate but I am otherwise stoked for these sets to start rolling out! If Apple can launch its TV this year and have enough demand for 4k panels we could see the prices dip even further. I do like Sony's TVs but if Apple enters the market they're going to have such a high leverage based on volume that smaller manufacturers will have a hard time competing just at the level of component pricing. I think it's reasonable to say that an Apple TV would have a pretty polished design, a la Jony Ive. I've said for some time now that if you give me 4k on a big screen TV I'll start working in the living room rather than at my desk. A nice zero gravity recliner with a keyboard and pointing device in front of a wall mounted panel angled down toward me? -Ahhhh. No more back pain while working. :-)

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