Samsung to Break Another Profit Record, Creeps Closer to Apple
April 5, 2013 12:34 PM
(Source: Getty Images)
And that's all without the Galaxy S IV
Apple, Inc. (
) won't announce its fiscal Q2 2013 (calendar Q1 2013) quarterly earnings until April 23, but South Korea's Samsung Electronics Comp., Ltd. (
), has already started things off with a bang,
impressive earnings guidance. The record profits come before the company even started shipping its flagship smartphone,
the Galaxy S IV
, which will go on sale later this month.
I. Samsung Approaches Apple in Profitability
With Apple predicted to draw $10.1B USD, Samsung showed just how close it is getting to the American firm in profitability. Samsung's earnings guidance suggests an 8.7T won ($7.7B USD) profit, up over 50 percent from the 5.7T won ($5.0B USD) profit it
posted in the first calendar quarter of 2012
. Samsung predicts sales of around 52T won ($45.93B USD).
That's a bit of a surprise --
of 10 analysts by UK-based
, a Pearson PLC unit (
), found an expectation of 8.0T won ($7.0B USD) in profit. A newer compilation
of 39 analysts' predictions showed an average expectation for 8.4T won ($7.4B USD) in profit.
Samsung is nearing Apple in profitability. [Image Source: Cult of Mac]
Samsung's mobile sales are expected to rise around 40 percent on a year-to-year basis. Mobile is expected to post a profit of around 6.25T won ($5.5B USD), remaining Samsung's most lucrative division (Samsung's large component electronics, display, and household electronics units typically post leaner margins).
When you take just the smartphone sales of Samsung's mobile unit, the company appears to be nearly as profitable as its archrival Apple, a feat analysts long thought would be impossible for an Android phonemaker.
It was an eventful quarter for Samsung, which saw Apple's $1.05B USD copyright infringement verdict over it
start to unravel
pair of patent invalidations
U.S. Patent and Trademark Office
(USPTO). Samsung also
scored a 3 percent stake
in rival Japanese TV display maker Sharp Corp. (
), paying around 10.4B yen ($108M USD). The move could be
a threat to Apple's supply chain
, as Sharp is the second largest producer of iPhone displays.
II. Galaxy Phones Outsell iPhones by Almost 2-to-1
Samsung does not announce its unit sales of smartphones, but IBK Securities analyst Lee Seung Woo predicts that the record sales will come on the back of 68.5m smartphones sold globally.
, according to the
analyst survey, to have sold around 37m iPhones in the first three months of 2013, indicating a roughly 2-to-1 lead in unit sales for Samsung.
The Galaxy S IV lands later this month. [Image Source: Samsung]
The earnings guidance may further trouble Apple investors who were recently disturbed by a
from Citigroup Inc. (
) analyst Glen Yeung who suggested Apple may
its own earnings guidance. Mr. Young is predicting Apple may make as little as $40.5B USD in revenue (which in turn would indicate a "weaker" profit in the $9B USD ballpark).
He predicts Apple will only move 34 million smartphones for the quarter (almost precisely half Samsung's shipments). In his note he wrote, "In conducting our regular field work with the hardware supply chain, we again find evidence of reduced demand to Apple's suppliers for iPhone 5 related components. While production does not directly translate to sales (for example, we estimate Apple finished 1Q13 (Dec) with [around] 10M iPhone units in inventory), we suspect this is an indication of softer demand for iPhone 5 and iPhone 4S."
Samsung has stated that it hopes to climb to 390m smartphone sales in 2013.
III. Packed Lineup of High-End Hardware Ahead
What's more, Samsung appears to be firing on all cylinders without even unleashing its strongest weapon -- the Galaxy S IV. Excitement for the GSIV -- which packs a bigger screen (5-inches; 1080p), better camera (13 MP) and hands-free gestures -- is running wild. In his note Lee Seung Woo predicts Samsung to sell 82m smartphones in Q2 2013.
The Galaxy S IV is expected to be a top seller this summer.
Nomura Holdings, Inc. (
) analyst Chung Chang Won told
that the GSIV is expected to be a fast seller out the gate, commenting, "Second-quarter profit [April-June] looks even better than the first, as the Galaxy S4 will have a great impact. Samsung’s shipments of its flagship smartphone will outpace that of the iPhone sometime in the second or third quarter."
There are more boosts waiting on the horizon as well. Samsung is expected to refresh its popular Galaxy Note tablet mid-year. The company is also rumored to be producing
a superphone with an Intel
) powered processor, which will run Intel and Samsung's co-developed Tizen mobile Linux kernel/UI. And there are rumors of a
6.3-inch Android "Galaxy Mega"
smartphone on the horizon. Last, but not least, Samsung is rumored to be slating a GSIV-like smartphone for release with Microsoft Corp.'s (
Windows Phone Blue platform
Like Apple, Samsung is rumored to be developing
a wristwatch-like smartphone/mini-tablet/media-device
In short, Samsung has a packed lineup on the high end while Apple is not expected to launch its iPhone 5S (or iPhone 6, possibly) counteroffensive until June 2013 at the earliest [
IV. U.S. Sales Still Need Improvement, But Samsung Excels in China
If there's one weak spot in Samsung's stellar performance, it's U.S. sales -- which happen to be the strongest spot for Apple. In September-November Apple grew its share of U.S. subscribers to 39.8 percent, while Samsung only reached 21.3 percent. While that balance will likely shift with the GSIV launch, it remains to be seen if Samsung will be able to beat Apple in its home court.
However, Samsung stands head and shoulders above Apple in performance in developing markets. While the iPhone is seen as a status symbol among China's elite, Apple is still
reeling from a PR disaster
regarding poor warranty support in China, which led the nation's state-run media publications to skewer the American firm with scathing articles.
Samsung is performing well in China, even as Apple reels from negative publicity.
[Image Source: Venture Beat]
Glen Yeung -- the same Citi analyst who
an Apple miss for this last quarter -- says that the Chinese boondoggle could cost Apple around $13B USD in sales, owing to ill-will in the nation's largest mobile market.
Samsung meanwhile continues to ascend in Chinese sales and enjoys a warm relationship with the Chinese media. Meritz Securities analyst notes, "In addition to the Galaxy S3, mini models sold well in emerging markets, including China, Brazil and India. Samsung’s continued ascent in the smartphone industry seems to be unparalleled."
Samsung on Newswire
"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson
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