Samsung "Goes Apple", Opens Experience Stores at Best Buy Locations Around the U.S.
April 4, 2013 9:41 AM
First 900 locations will be ready in May with the remainder coming by early summer
Samsung has announced that it has teamed up with Best Buy to help promote the wide range of Samsung mobile products. The partnership between Samsung and Best Buy will see Samsung Experience Shops installed in 1,400 Best Buy and Best Buy Mobile locations around the country.
The installation of the Samsung Experience Shops in Best Buy locations around the country will be rolled out in stages. Samsung expects 900 Best Buy and Best Buy Mobile locations around the country will have Experience Shops by early May, while the remaining locations will have them installed by early summer.
Customers who visit the Samsung Experience Shop will be able to touch and play with Samsung's full range of mobile products including smartphones, tablets, laptops, connected cameras, and accessories. Some Best Buy locations will also get Samsung Smart Service with dedicated Samsung Experience Consultants and Best Buy blue shirt sales associates.
Employees working these Experience Shops will be specially trained on Samsung products including activation and usage. These employees will be able to help customers with demonstrations, basic product services, Samsung account set up, warranty registration, and post purchase support.
If this sounds familiar, it’s because Apple has already made its mark on Best Buy stores with dedicated sections that display various products ranging from iPads to MacBook Airs to iMacs.
"Samsung has been delivering the latest innovation across the consumer electronics category for some time," said Dale Sohn, president of Samsung Telecommunications America. "With the Samsung Experience Shops, we are ensuring consumers get the most of that innovation by learning how to leverage their mobile devices across our ecosystem of consumer electronics. Consumers will have one place to not only explore and learn about our full portfolio of mobile products, but also the support of a Samsung expert to help with selecting and servicing them. This will truly be a unique mobile shopping experience."
Samsung says the largest of its Experience Shops will be approximately 460 square feet. The size of the Experience Shops will of course vary depending on the Best Buy store size.
earlier this week that Samsung would soon be launching a line of big-screen smartphones called Mega. Devices such as this will certainly be featured prominently in the Experience Shop locations.
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
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