Lack of Consumer Demand Sinks Windows RT Tablet Prices
April 3, 2013 10:20 AM
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Some analysts have even mentioned that this suggests the overall failure of the OS
If Windows 8 Pro and Windows RT are siblings, it would be fair to say that Windows 8 Pro would be considered the "good" son with decent grades and a football scholarship while
is the trouble-maker that parents tell their daughters to stay away from.
Windows RT-based tablets have seen significant price drops recently, and analysts believe its because user demand for the operating system has been low. Some analysts have even mentioned that this suggests the overall failure of the OS, and that it will likely fade away entirely over time -- allowing Windows 8 Pro to shine on its own.
"I think you're seeing discounting based on user demand. I never thought RT was going to be that successful," said Jack Gold, principal analyst at J. Gold Associates. "RT will fade away over time. It's not a full Windows 8 experience. That said, why wouldn't I spend more and get a full Pro version of the device?"
Some examples of major price drops include the Dell XPS 10 tablet with Windows RT, which launched at $500 for the 32GB and is now $450. The 64GB model launched at $599 and is now $499.
ASUS VivoTab RT
Dell isn't the only one seeing price cuts. ASUS' VivoTab RT launched at $599 and is now available on Amazon for only $382 for 32GB. Newegg has even listed this device as "discontinued."
Lenovo is offering a seven-day deal where its IdeaPad Yoga 11 will be available for just $599 -- down from the original $799 price. Amazon sells the model for just $499.
At this point, many device makers are likely looking to clear their inventory of the Windows RT tablets by lowering prices and focusing on other operating systems.
Microsoft has kept its
Surface with Windows RT tablet
price the same (starts at $499) but adoption of the device has been pretty disappointing so far. A
source anonymously revealed that Microsoft has sold 1.5 million Surface tablets to date. More specifically, the company has sold a little over a million Surface with Windows RT tablets and about 400,000
Surface with Windows Pro
However, recent news suggests that Microsoft is directing its
Surface tablets toward the enterprise
now after seeing lukewarm consumer sales. It's starting to market the Surface with Windows RT as a tablet, but Surface with Windows 8 Pro as a PC. Likely, businesses will adopt the PC workhorse over the tablet that doesn't even provide a full experience of the OS.
Despite criticism of Windows RT, Microsoft has been
defending its baby
and denying rumors that it will die off.
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RE: High prices have been the problem
4/4/2013 10:13:31 AM
Hardly anything you mention is done by the average consumer. Half of it is work, which might very well be why MS is now starting to focus more on the enterprise market, and they're fools for not going for that directly.
The average consumer plays games and watches youtube, that's pretty much it. If i could've run my windows games on a smartphone that would've been a no-brainer. I don't expect to run battlefield 3 but i would expect to run battlefield 1. I got that to run on a <1 ghz pentium 3 back in the day why aren't i playing it on a smartphone now?
Since that isn't possible, i'll go for new releases, and the MS store is definitly not the place to be for those.
And that's why it's failing. It really is that simple. They've got nothing to offer me that android and iphone can't already do cheaper or more stylish (and god that metro UI is awefull. Not the layout, the colour scheme. Disco inferno anybody?). So i'll go with somebody else.
If they're *really* serious about wanting to compete in the mobile market they'll spend some cash, go to intel and ask them to make a X86 mobile chip for them. Go back to the pentium 3, make a second pentium M, die shrink it to 22nm and slap a old intel HD graphics against it. With the increases in efficiency over the years it should draw very little power and still run the old stuff since it's essentially a pentium 3.
Unless MS gives me a reason to tie myself down to them again, i'm happy enough to be rid of them for a while. He said typing on a windows desktop.
"We are going to continue to work with them to make sure they understand the reality of the Internet. A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis
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