Lack of Consumer Demand Sinks Windows RT Tablet Prices
April 3, 2013 10:20 AM
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Some analysts have even mentioned that this suggests the overall failure of the OS
If Windows 8 Pro and Windows RT are siblings, it would be fair to say that Windows 8 Pro would be considered the "good" son with decent grades and a football scholarship while
is the trouble-maker that parents tell their daughters to stay away from.
Windows RT-based tablets have seen significant price drops recently, and analysts believe its because user demand for the operating system has been low. Some analysts have even mentioned that this suggests the overall failure of the OS, and that it will likely fade away entirely over time -- allowing Windows 8 Pro to shine on its own.
"I think you're seeing discounting based on user demand. I never thought RT was going to be that successful," said Jack Gold, principal analyst at J. Gold Associates. "RT will fade away over time. It's not a full Windows 8 experience. That said, why wouldn't I spend more and get a full Pro version of the device?"
Some examples of major price drops include the Dell XPS 10 tablet with Windows RT, which launched at $500 for the 32GB and is now $450. The 64GB model launched at $599 and is now $499.
ASUS VivoTab RT
Dell isn't the only one seeing price cuts. ASUS' VivoTab RT launched at $599 and is now available on Amazon for only $382 for 32GB. Newegg has even listed this device as "discontinued."
Lenovo is offering a seven-day deal where its IdeaPad Yoga 11 will be available for just $599 -- down from the original $799 price. Amazon sells the model for just $499.
At this point, many device makers are likely looking to clear their inventory of the Windows RT tablets by lowering prices and focusing on other operating systems.
Microsoft has kept its
Surface with Windows RT tablet
price the same (starts at $499) but adoption of the device has been pretty disappointing so far. A
source anonymously revealed that Microsoft has sold 1.5 million Surface tablets to date. More specifically, the company has sold a little over a million Surface with Windows RT tablets and about 400,000
Surface with Windows Pro
However, recent news suggests that Microsoft is directing its
Surface tablets toward the enterprise
now after seeing lukewarm consumer sales. It's starting to market the Surface with Windows RT as a tablet, but Surface with Windows 8 Pro as a PC. Likely, businesses will adopt the PC workhorse over the tablet that doesn't even provide a full experience of the OS.
Despite criticism of Windows RT, Microsoft has been
defending its baby
and denying rumors that it will die off.
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RE: Inferior at all things.
4/3/2013 1:15:27 PM
1. Surface RT is $499. There are MANY Android tablets $100 - $300 cheaper. Do I really need to compile a list here? Google exists for everyone.
2. I suppose you've never considered watching a movie on a tablet? Even though watching movies is a huge feature of tablets. What about crisp and easier to read text? At a certain point resolution increases become pointless but that point is well above 1366x768. Phones have higher resolution screens that that. It's pathetic, especially for a $500 device.
3. Do you want me to link you to the front page of Anandtech where they recently did a performance review of many tablets? This should have been self evident but apparently not.
. Surface RT is underpowered.
4. Again, have you ever browsed Anandtech? This isn't nebulous information, it's widely available for everyone. iPad 3, iPad 2, iPad 2,4, iPad 4, Transformer Prime ALL have better battery life than the Surface RT. And most of those are older tablets.
5. The future potential of Metro apps means little to be and the average buyer.
6. Heavier than what? Well, iPad 2, iPad 4, Galaxy Note 10.1, Nexus 10, Transformer Prime. That's just a few that I wasn't too lazy enough to look up.
In short, you need to browse Anandtech more often. Most of the stuff I posted was drawn from articles written on this very site.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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