Lack of Consumer Demand Sinks Windows RT Tablet Prices
April 3, 2013 10:20 AM
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Some analysts have even mentioned that this suggests the overall failure of the OS
If Windows 8 Pro and Windows RT are siblings, it would be fair to say that Windows 8 Pro would be considered the "good" son with decent grades and a football scholarship while
is the trouble-maker that parents tell their daughters to stay away from.
Windows RT-based tablets have seen significant price drops recently, and analysts believe its because user demand for the operating system has been low. Some analysts have even mentioned that this suggests the overall failure of the OS, and that it will likely fade away entirely over time -- allowing Windows 8 Pro to shine on its own.
"I think you're seeing discounting based on user demand. I never thought RT was going to be that successful," said Jack Gold, principal analyst at J. Gold Associates. "RT will fade away over time. It's not a full Windows 8 experience. That said, why wouldn't I spend more and get a full Pro version of the device?"
Some examples of major price drops include the Dell XPS 10 tablet with Windows RT, which launched at $500 for the 32GB and is now $450. The 64GB model launched at $599 and is now $499.
ASUS VivoTab RT
Dell isn't the only one seeing price cuts. ASUS' VivoTab RT launched at $599 and is now available on Amazon for only $382 for 32GB. Newegg has even listed this device as "discontinued."
Lenovo is offering a seven-day deal where its IdeaPad Yoga 11 will be available for just $599 -- down from the original $799 price. Amazon sells the model for just $499.
At this point, many device makers are likely looking to clear their inventory of the Windows RT tablets by lowering prices and focusing on other operating systems.
Microsoft has kept its
Surface with Windows RT tablet
price the same (starts at $499) but adoption of the device has been pretty disappointing so far. A
source anonymously revealed that Microsoft has sold 1.5 million Surface tablets to date. More specifically, the company has sold a little over a million Surface with Windows RT tablets and about 400,000
Surface with Windows Pro
However, recent news suggests that Microsoft is directing its
Surface tablets toward the enterprise
now after seeing lukewarm consumer sales. It's starting to market the Surface with Windows RT as a tablet, but Surface with Windows 8 Pro as a PC. Likely, businesses will adopt the PC workhorse over the tablet that doesn't even provide a full experience of the OS.
Despite criticism of Windows RT, Microsoft has been
defending its baby
and denying rumors that it will die off.
This article is over a month old, voting and posting comments is disabled
4/3/2013 12:25:50 PM
The reason Windows RT is failing is because, first of all, no one knows what "RT" is (and no, you don't count...because you're a DT reader and not representative of the market as a whole). People think it's "Windows" and don't understand that it won't run Windows software.
People. Don't. Get. That. And it pisses them off. It makes no sense to them...all it does is frustrate them.
Microsoft would have been infinitely wiser if they'd called it *anything* that didn't include the word "Windows." Call it Microsoft Tab, for example. Whatever...doesn't matter. Because calling it Windows did nothing but confuse and frustrate potential buyers.
There's not 2 different versions of Android - one that runs Android apps, and one that doesn't. There's not 2 different versions of iOS - one that runs iOS apps, and one that doesn't. So why are there 2 different versions of Windows - one that runs Windows apps, and one that doesn't?
You and I know the answer to that - ARM. But normal people don't. And they don't care. They don't want to know why. They will get pissed if you try to explain to them why. All they want is a f%cking tablet that does what they expect it to. And Windows RT does *not* just f%cking do what you expect it to.
Cost is of course a major concern as well. Considering that for $165 you can buy a 10" Android tablet and keyboard cover that effectively replicates the Surface "experience" and does everything that 99.999% of all consumers need to do. For $165 from Amazon.
"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher
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