Lack of Consumer Demand Sinks Windows RT Tablet Prices
April 3, 2013 10:20 AM
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Some analysts have even mentioned that this suggests the overall failure of the OS
If Windows 8 Pro and Windows RT are siblings, it would be fair to say that Windows 8 Pro would be considered the "good" son with decent grades and a football scholarship while
is the trouble-maker that parents tell their daughters to stay away from.
Windows RT-based tablets have seen significant price drops recently, and analysts believe its because user demand for the operating system has been low. Some analysts have even mentioned that this suggests the overall failure of the OS, and that it will likely fade away entirely over time -- allowing Windows 8 Pro to shine on its own.
"I think you're seeing discounting based on user demand. I never thought RT was going to be that successful," said Jack Gold, principal analyst at J. Gold Associates. "RT will fade away over time. It's not a full Windows 8 experience. That said, why wouldn't I spend more and get a full Pro version of the device?"
Some examples of major price drops include the Dell XPS 10 tablet with Windows RT, which launched at $500 for the 32GB and is now $450. The 64GB model launched at $599 and is now $499.
ASUS VivoTab RT
Dell isn't the only one seeing price cuts. ASUS' VivoTab RT launched at $599 and is now available on Amazon for only $382 for 32GB. Newegg has even listed this device as "discontinued."
Lenovo is offering a seven-day deal where its IdeaPad Yoga 11 will be available for just $599 -- down from the original $799 price. Amazon sells the model for just $499.
At this point, many device makers are likely looking to clear their inventory of the Windows RT tablets by lowering prices and focusing on other operating systems.
Microsoft has kept its
Surface with Windows RT tablet
price the same (starts at $499) but adoption of the device has been pretty disappointing so far. A
source anonymously revealed that Microsoft has sold 1.5 million Surface tablets to date. More specifically, the company has sold a little over a million Surface with Windows RT tablets and about 400,000
Surface with Windows Pro
However, recent news suggests that Microsoft is directing its
Surface tablets toward the enterprise
now after seeing lukewarm consumer sales. It's starting to market the Surface with Windows RT as a tablet, but Surface with Windows 8 Pro as a PC. Likely, businesses will adopt the PC workhorse over the tablet that doesn't even provide a full experience of the OS.
Despite criticism of Windows RT, Microsoft has been
defending its baby
and denying rumors that it will die off.
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RE: High prices have been the problem
4/3/2013 12:09:02 PM
iPad cant run Apple PC apps but I have to say Apple did the right thing the iPad was a big iPod touch. Microsoft should have done the same with Windows RT tablet making it a big version of the Windows Phone OS with a few exclusives for the Surface RT. So I kind of agree on the OS on some level. Still I 110% agree the price was the real reason I didnt bite. I can get a really nice 10" Android tablet for $300.00. In fact Im using my 32gb HP touchpad with Cyanogen Mod running I think Android 4.1 and I like it enough that Im not looking for another tablet. If Microsoft Windows RT Tablets were released at $300-$350.00 then I would have bought two for the kids. I havent even looked at Surface Pro because of the price instead I have a Dell latitude dual core atom tablet that runs Windows 7 that Im going to install Windows 8 on for business apps. If it does good enough I might even update the internal SSD drive.
For Microsoft to get into the Tablet business they need to let the hardware vendors run with the hardware at a low cost point and give away the OS for a solid 2 years to build the eco system. Let them make the money back on Apps.
In all at some point I would expect to see an open tablet where you can choose which OS you want. Just like you PC works today you should not be tied to an OS.
"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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