Lack of Consumer Demand Sinks Windows RT Tablet Prices
April 3, 2013 10:20 AM
comment(s) - last by
Some analysts have even mentioned that this suggests the overall failure of the OS
If Windows 8 Pro and Windows RT are siblings, it would be fair to say that Windows 8 Pro would be considered the "good" son with decent grades and a football scholarship while
is the trouble-maker that parents tell their daughters to stay away from.
Windows RT-based tablets have seen significant price drops recently, and analysts believe its because user demand for the operating system has been low. Some analysts have even mentioned that this suggests the overall failure of the OS, and that it will likely fade away entirely over time -- allowing Windows 8 Pro to shine on its own.
"I think you're seeing discounting based on user demand. I never thought RT was going to be that successful," said Jack Gold, principal analyst at J. Gold Associates. "RT will fade away over time. It's not a full Windows 8 experience. That said, why wouldn't I spend more and get a full Pro version of the device?"
Some examples of major price drops include the Dell XPS 10 tablet with Windows RT, which launched at $500 for the 32GB and is now $450. The 64GB model launched at $599 and is now $499.
ASUS VivoTab RT
Dell isn't the only one seeing price cuts. ASUS' VivoTab RT launched at $599 and is now available on Amazon for only $382 for 32GB. Newegg has even listed this device as "discontinued."
Lenovo is offering a seven-day deal where its IdeaPad Yoga 11 will be available for just $599 -- down from the original $799 price. Amazon sells the model for just $499.
At this point, many device makers are likely looking to clear their inventory of the Windows RT tablets by lowering prices and focusing on other operating systems.
Microsoft has kept its
Surface with Windows RT tablet
price the same (starts at $499) but adoption of the device has been pretty disappointing so far. A
source anonymously revealed that Microsoft has sold 1.5 million Surface tablets to date. More specifically, the company has sold a little over a million Surface with Windows RT tablets and about 400,000
Surface with Windows Pro
However, recent news suggests that Microsoft is directing its
Surface tablets toward the enterprise
now after seeing lukewarm consumer sales. It's starting to market the Surface with Windows RT as a tablet, but Surface with Windows 8 Pro as a PC. Likely, businesses will adopt the PC workhorse over the tablet that doesn't even provide a full experience of the OS.
Despite criticism of Windows RT, Microsoft has been
defending its baby
and denying rumors that it will die off.
This article is over a month old, voting and posting comments is disabled
RE: High prices have been the problem
4/3/2013 12:09:02 PM
iPad cant run Apple PC apps but I have to say Apple did the right thing the iPad was a big iPod touch. Microsoft should have done the same with Windows RT tablet making it a big version of the Windows Phone OS with a few exclusives for the Surface RT. So I kind of agree on the OS on some level. Still I 110% agree the price was the real reason I didnt bite. I can get a really nice 10" Android tablet for $300.00. In fact Im using my 32gb HP touchpad with Cyanogen Mod running I think Android 4.1 and I like it enough that Im not looking for another tablet. If Microsoft Windows RT Tablets were released at $300-$350.00 then I would have bought two for the kids. I havent even looked at Surface Pro because of the price instead I have a Dell latitude dual core atom tablet that runs Windows 7 that Im going to install Windows 8 on for business apps. If it does good enough I might even update the internal SSD drive.
For Microsoft to get into the Tablet business they need to let the hardware vendors run with the hardware at a low cost point and give away the OS for a solid 2 years to build the eco system. Let them make the money back on Apps.
In all at some point I would expect to see an open tablet where you can choose which OS you want. Just like you PC works today you should not be tied to an OS.
"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
Microsoft Can't Quit Windows RT, Denies Rumors
March 29, 2013, 3:36 PM
Microsoft Surface Takes On the Enterprise
March 29, 2013, 12:33 PM
Microsoft Surface Sales Miss Analyst Expectations
March 15, 2013, 10:46 AM
Microsoft Surface Pro Coming in January; Priced at $899 for 64GB, $999 for 128GB
November 29, 2012, 1:53 PM
UK Drivers Must Now Give Their Cell Phones to Police After a Crash
July 29, 2014, 4:37 PM
Ford to Switch 3,300 Employees from BlackBerries to Apple iPhones by Year's End
July 29, 2014, 2:08 PM
Quick Note: Hilton Hotels to Use Smartphones as Room Keys, for Check-In/Check-Out
July 29, 2014, 12:53 PM
Verizon Wireless to Receive Exclusive "HTC One (M8) for Windows" Smartphone
July 29, 2014, 9:13 AM
Report: Microsoft's Chinese Offices Raided
July 28, 2014, 9:16 PM
Cell Phone Unlocking Bill Heads to President Obama's Desk
July 28, 2014, 11:58 AM
Most Popular Articles
Sony's Xperia Z3 Gets Detailed in Leaked Photos
July 25, 2014, 2:30 PM
Report: Apple to Launch 12" Retina MacBook Air, 4K Desktop Product Later this Year
July 24, 2014, 4:33 AM
Pentagon's Priciest Project, F-35, Misses International Debut
July 25, 2014, 10:18 AM
Ford's Extensive Use of Aluminum in '15 F-150 Results in $395 Increase for Base Models
July 28, 2014, 3:02 PM
4.7" Samsung Galaxy Alpha Smartphone Coming Next Month
July 24, 2014, 8:28 AM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information