Microsoft is once again sticking by its guns to not drop the
price of its XBOX 360 console amid the impending release of the PlayStation 3
and Nintendo Wii. Echoing
the sentiments of Microsoft EMEA VP Chris Lewis, John Porcaro has restated
that Microsoft will not
lower the price of its XBOX 360 despite ongoing rumors contrary to the
fact.
Porcaro, a group manager of public relations/communications
for Microsoft's United States office stated that we won't be seeing any price
drops this year for its console. "If you’ve been holding off picking one
up because you think they’ll be cheaper in the future, or they’ve been hard to
find, or because you’re too busy catching up on past episodes of Lost, wait no
longer," said Porcaro. When you think of it, the XBOX 360 is priced
comfortably under even the entry-level PS3 so
any price drops at this point would possibly come off as desperation on
Microsoft's part.
Porcaro also used his blog as a platform to take a pop shot
at the PS3's higher price of entry. From Gamerscore
Blog:
Just think… this
holiday as some people go broke because they’re forced to buy movie technology
with their game console, you’ll be choosing from a 160 games, including Gears
of War, Madden 07, Splinter Cell, Forza 2, and lots more. Oh and later on? How about Mass Effect, Halo 3, and Grand
Theft Auto for starters.
Sony executives recently stated that consumers are getting a relative bargain at
the current PS3 price points and that they will have “future-proof” technology
at their disposal.