AT&T: More Adults Text and Drive Than Teens, Employers May be to Blame
April 1, 2013 8:02 AM
comment(s) - last by
(Source: Getty Images)
Half of adults text, despite nearly all of them knowing that it's dangerous
Texting while driving remains a hotly debated topic in the U.S.
While most will agree that it can pose a dangerous distraction to drivers young and old alike, some argue that a quick text is no worse than the multitude of
other (legal) distractions in our vehicle
s -- be they screaming children or drooling dogs. While the federal government has
practiced a mostly hands-off policy
regarding texting and driving, many states have
moved to ban
texting while driving
. A handful have
looked to allow hands-free texting
. But even in states where texting and drive is illegal, like Michigan, studies have shown
many drivers still willfully text-and-drive
from America's second largest mobile carrier, AT&T, Inc. (
), adds fuel to the fire. It reports that more adult drivers are texting the road today than teens. The study was conducted last April and examined 1,200 cell-phone owning teens between ages 15 and 19 who drive, along with 1,011 cell-phone owning adults.
According to the survey, around 43 percent of teens text while driving. Surprisingly that number is even higher among adults -- 49 percent admit to performing the risky maneuver at some point. Among the total participants 98 percent said they felt texting and driving was unsafe (including those who were doing it).
While they know it’s wrong, four out of ten say it's not just an occasional emergency measure, it's a habit. And six out of ten who text-and-drive say that they did not do so three years ago, indicating the risky behavior is on the rise.
AT&T says it believes one reason why more adults text while driving than teens is the pressure of work responsibilities. After all, it's hard to ignore that text from your boss when (s)he is demanding an immediate answer. Thus AT&T is encouraging the adoption of anti-texting programs that call on employees and managers to cooperate to reduce the practice.
Cathy Coughlin, AT&T's global marketing officer, is heading the so-called "
It Can Wait
" anti-texting-and-driving campaign, which launched in 2009. She comments, "Through the It Can Wait movement, AT&T is collaborating with employers, nonprofits, law enforcement, educators, legislators, professional associations and government agencies nationwide. I'm confident, together we can save lives by encouraging millions more to make the personal commitment never to text and drive."
Virginia Tech University
suggests drivers who are texting are 23-times more likely to be involved in a collision. At the same time, counter-intuitively
traffic fatalities are at their lowest levels since 1949
, according to a 2011 survey.
This article is over a month old, voting and posting comments is disabled
RE: Company point of view
4/2/2013 9:27:39 AM
No company looks at all the data they collect. They just setup an automated collection of it then examine it as need be. AT&T sells the same package that tracks teen phones to businesses for almost nothing if they give them "X" amount of cell phones. The tracking works with map quest data so they can see every place you carried your phone during any week they need to look at. It's their phone
"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain
California Passes Bill Legalizing Hands-Free Texting While Driving
July 18, 2012, 9:52 AM
Fixes For Distracted Driving Remain Unclear
June 12, 2012, 9:04 AM
Survey Says 8.2% Percent of Drivers in Michigan Still Text Behind the Wheel
April 3, 2012, 10:27 AM
Chicago Police Wrote over 23,000 Tickets for Hands-Free Violations in 2010
November 11, 2011, 12:44 PM
Nuance, Ford, Pandora, and Gracenote Talk Infotainment, Siri
November 10, 2011, 12:00 PM
Skrillex Releases Free Album Inside App, But Crashes Torture Fans
March 13, 2014, 8:04 PM
Microsoft Waives Windows Phone OS Licensing Fees for Two Hardware Makers in India
March 13, 2014, 1:07 PM
Huawei Says Windows Phone is "Low Priority", Relegates It to Dual OS
March 13, 2014, 11:21 AM
$1,200 Nikon 1 V3 Mirrorless Camera Offers 120fps Slow Motion Capture
March 13, 2014, 9:04 AM
Surface 2 LTE Tipped for AT&T, Power Cover Available for Pre-order
March 12, 2014, 9:15 AM
HTC One Leaks: LED Smart Cover, Carrier Models, Google Play Ed.
March 11, 2014, 5:30 PM
Most Popular Articles
Bitcoin King Pt. II: Mt. Gox's Dictator Karpelès Proves Tragically Flawed
March 7, 2014, 1:12 PM
Hack Reveals Fallen Bitcoin CEO's Posh Tokyo Penthouse
March 10, 2014, 4:28 PM
NASA Considering SpaceX "Red Dragon" for Returning Mars Samples to Earth
March 10, 2014, 2:43 PM
India Could Rock Google With Its Biggest Antitrust Fine Yet -- $5B USD
March 10, 2014, 8:12 PM
Sony, Panasonic Announce Archival Disc Standard Coming in 2015
March 10, 2014, 8:50 AM
Latest Blog Posts
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information