Microsoft Surface Takes On the Enterprise
March 29, 2013 12:33 PM
comment(s) - last by
Hopefully it will have better sales there than in the consumer market
Microsoft's Surface tablet
hasn't had the best of luck
with consumers, so Microsoft is hoping the device will fare better with the enterprise.
Panos Panay, Microsoft's corporate vice president of the Surface tablet unit, told an audience at the U.S. Public Sector CIO Summit in Redmond that the Surface will now expand beyond the consumer market and into the enterprise.
“Granted, for your organizations … it wasn’t our primary target at launch, but please understand that when we designed these products, we designed them with you in mind,” Panay said. “We did design them to get the consumer market first, or retail. No doubt. But we’re right on the cusp of turning that corner and bringing these products into the market where we really want to be.”
Microsoft has already started allowing enterprise customers to order the Surface with Windows RT and Surface with Windows Pro through its volume ordering program.
Panay made the argument that Surface RT is designed more as a tablet while the Surface Pro is a PC that is powerful enough for the enterprise.
“Surface RT was designed as a tablet first,” Panay said. “I want to be super-clear on what we designed Pro for. Very easy to understand. This should be the fastest PC you pick up. Period. People get confused because of the form factor. … It was designed as a PC. We often get judged as designing a heavier tablet and not enough battery life. Be very clear: What we designed was a PC.”
Surface with Windows RT made its way to the public on October 26, 2012. It features the Windows RT operating system and an ARM processor for a starting price of $499. Surface with Windows Pro was released February 9, 2013 and features the Windows 8 Pro operating system with an Intel processor. It starts at $899.
Back in December,
Boston-based brokerage firm Detwiler Fenton said that
Surface's main problem was distribution
Customers could only buy the Surface with Windows RT tablet at Microsoft Stores, and the issue with that is there's only 31 of them, with another 34 smaller Microsoft kiosks around the U.S.
The lack of exposure at places like Best Buy and Staples was hurting the tablet after its Oct. 26 release.
This was resolved later in December, when Microsoft started
allowing third-party retailers
to sell the Surface -- near the end of that quarter.
Earlier this month, a
source anonymously revealed that Microsoft had sold 1.5 million Surface tablets to date. More specifically, the company had sold a little over a million Surface with Windows RT tablets and about 400,000
Surface with Windows Pro
tablets -- missing analyst expectations.
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RE: So market it as such!
3/31/2013 2:45:41 PM
1080p on a 10.6" on windows (which means either text too small or text is 150% size and is overflowing from the sides of buttons and other UI elements) is a waste. You can get a proper 13" 1080p screen that's easier to read without blowing up the fonts with an Asus ultrabook for less than 3 lbs.
The ipad mini is a much better tablet than the surface pro because of the number of touch friendly apps it has. If you don't like Apple, fine, get a Nexus 7. Both will get 10+ hours battery instead of 4+ hours and won't be a thick 2 lb brick like the Surface pro when using it as a tablet by holding it in your hands.
RE: So market it as such!
3/31/2013 7:05:24 PM
Why do i give a damn about 10 hours of battery life on a sissy-ass plastic low-res tablet that doesn't do anything more than my phone does? My surface pro got 5 hours battery, which means that when my battery is down i should probably stop using it and go outside do something ELSE!
I got ONE machine that does it all.
My alienware rig, gone.
My desktop, gone.
My phone: used as a Wi-Fi hotspot for my surface pro.
I upgrading my HTPC with PS4-like component to fill the gaming duty. Yes it has Windows 8 too.
I think apple mini is for girls. I won't even talk about nexus 7 which is for gays.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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