Microsoft Surface Takes On the Enterprise
March 29, 2013 12:33 PM
comment(s) - last by
Hopefully it will have better sales there than in the consumer market
Microsoft's Surface tablet
hasn't had the best of luck
with consumers, so Microsoft is hoping the device will fare better with the enterprise.
Panos Panay, Microsoft's corporate vice president of the Surface tablet unit, told an audience at the U.S. Public Sector CIO Summit in Redmond that the Surface will now expand beyond the consumer market and into the enterprise.
“Granted, for your organizations … it wasn’t our primary target at launch, but please understand that when we designed these products, we designed them with you in mind,” Panay said. “We did design them to get the consumer market first, or retail. No doubt. But we’re right on the cusp of turning that corner and bringing these products into the market where we really want to be.”
Microsoft has already started allowing enterprise customers to order the Surface with Windows RT and Surface with Windows Pro through its volume ordering program.
Panay made the argument that Surface RT is designed more as a tablet while the Surface Pro is a PC that is powerful enough for the enterprise.
“Surface RT was designed as a tablet first,” Panay said. “I want to be super-clear on what we designed Pro for. Very easy to understand. This should be the fastest PC you pick up. Period. People get confused because of the form factor. … It was designed as a PC. We often get judged as designing a heavier tablet and not enough battery life. Be very clear: What we designed was a PC.”
Surface with Windows RT made its way to the public on October 26, 2012. It features the Windows RT operating system and an ARM processor for a starting price of $499. Surface with Windows Pro was released February 9, 2013 and features the Windows 8 Pro operating system with an Intel processor. It starts at $899.
Back in December,
Boston-based brokerage firm Detwiler Fenton said that
Surface's main problem was distribution
Customers could only buy the Surface with Windows RT tablet at Microsoft Stores, and the issue with that is there's only 31 of them, with another 34 smaller Microsoft kiosks around the U.S.
The lack of exposure at places like Best Buy and Staples was hurting the tablet after its Oct. 26 release.
This was resolved later in December, when Microsoft started
allowing third-party retailers
to sell the Surface -- near the end of that quarter.
Earlier this month, a
source anonymously revealed that Microsoft had sold 1.5 million Surface tablets to date. More specifically, the company had sold a little over a million Surface with Windows RT tablets and about 400,000
Surface with Windows Pro
tablets -- missing analyst expectations.
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LTE and Haswell
3/30/2013 12:30:26 PM
If the current model had a Verizon LTE option, we'd have a bunch of them already. It does not so we don't. Portable devices, today, need to operate both on Wifi and on LTE (ATT and Verizon both because businesses are not limited to one or the other), in order to qualify as portable. Haswell will help with the other element of the equation is that they need to receive pushed email in the background. To be fair most laptops can't do this without being "on" so it's not as much of a fault. Haswell will fix this as well as add battery life (7-8 hours is the max I'd try to attain. Beat that and I'd put more effort into increasing performance.) But lacking LTE as at least an "option" puts many other tablets higher in pecking order, even if they are less good at being business machines. Businesses analyze data, send information back and forth, ask key questions all from the most remote locations and businesses who value security don't let their people just use the local wifi internet café.
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
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