Microsoft Surface Takes On the Enterprise
March 29, 2013 12:33 PM
comment(s) - last by
Hopefully it will have better sales there than in the consumer market
Microsoft's Surface tablet
hasn't had the best of luck
with consumers, so Microsoft is hoping the device will fare better with the enterprise.
Panos Panay, Microsoft's corporate vice president of the Surface tablet unit, told an audience at the U.S. Public Sector CIO Summit in Redmond that the Surface will now expand beyond the consumer market and into the enterprise.
“Granted, for your organizations … it wasn’t our primary target at launch, but please understand that when we designed these products, we designed them with you in mind,” Panay said. “We did design them to get the consumer market first, or retail. No doubt. But we’re right on the cusp of turning that corner and bringing these products into the market where we really want to be.”
Microsoft has already started allowing enterprise customers to order the Surface with Windows RT and Surface with Windows Pro through its volume ordering program.
Panay made the argument that Surface RT is designed more as a tablet while the Surface Pro is a PC that is powerful enough for the enterprise.
“Surface RT was designed as a tablet first,” Panay said. “I want to be super-clear on what we designed Pro for. Very easy to understand. This should be the fastest PC you pick up. Period. People get confused because of the form factor. … It was designed as a PC. We often get judged as designing a heavier tablet and not enough battery life. Be very clear: What we designed was a PC.”
Surface with Windows RT made its way to the public on October 26, 2012. It features the Windows RT operating system and an ARM processor for a starting price of $499. Surface with Windows Pro was released February 9, 2013 and features the Windows 8 Pro operating system with an Intel processor. It starts at $899.
Back in December,
Boston-based brokerage firm Detwiler Fenton said that
Surface's main problem was distribution
Customers could only buy the Surface with Windows RT tablet at Microsoft Stores, and the issue with that is there's only 31 of them, with another 34 smaller Microsoft kiosks around the U.S.
The lack of exposure at places like Best Buy and Staples was hurting the tablet after its Oct. 26 release.
This was resolved later in December, when Microsoft started
allowing third-party retailers
to sell the Surface -- near the end of that quarter.
Earlier this month, a
source anonymously revealed that Microsoft had sold 1.5 million Surface tablets to date. More specifically, the company had sold a little over a million Surface with Windows RT tablets and about 400,000
Surface with Windows Pro
tablets -- missing analyst expectations.
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RE: Better than most people give it credit for
3/29/2013 5:02:37 PM
Sales and Medicine. I know a few doctors, who have had their lives made infinitely easier thanks to apps on their phones that list medications, and pages of information on a single medication... time, which was spent pouring over books is now spent better saved for patient care.
Any hospital could be made infinitely easier with such a device (assuming software/applications exist in concert with it), but I completely agree, if my boss gave me a Surface and told me that it was my new company computer, I know what I would go crazy
"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs
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