Microsoft Surface Takes On the Enterprise
March 29, 2013 12:33 PM
comment(s) - last by
Hopefully it will have better sales there than in the consumer market
Microsoft's Surface tablet
hasn't had the best of luck
with consumers, so Microsoft is hoping the device will fare better with the enterprise.
Panos Panay, Microsoft's corporate vice president of the Surface tablet unit, told an audience at the U.S. Public Sector CIO Summit in Redmond that the Surface will now expand beyond the consumer market and into the enterprise.
“Granted, for your organizations … it wasn’t our primary target at launch, but please understand that when we designed these products, we designed them with you in mind,” Panay said. “We did design them to get the consumer market first, or retail. No doubt. But we’re right on the cusp of turning that corner and bringing these products into the market where we really want to be.”
Microsoft has already started allowing enterprise customers to order the Surface with Windows RT and Surface with Windows Pro through its volume ordering program.
Panay made the argument that Surface RT is designed more as a tablet while the Surface Pro is a PC that is powerful enough for the enterprise.
“Surface RT was designed as a tablet first,” Panay said. “I want to be super-clear on what we designed Pro for. Very easy to understand. This should be the fastest PC you pick up. Period. People get confused because of the form factor. … It was designed as a PC. We often get judged as designing a heavier tablet and not enough battery life. Be very clear: What we designed was a PC.”
Surface with Windows RT made its way to the public on October 26, 2012. It features the Windows RT operating system and an ARM processor for a starting price of $499. Surface with Windows Pro was released February 9, 2013 and features the Windows 8 Pro operating system with an Intel processor. It starts at $899.
Back in December,
Boston-based brokerage firm Detwiler Fenton said that
Surface's main problem was distribution
Customers could only buy the Surface with Windows RT tablet at Microsoft Stores, and the issue with that is there's only 31 of them, with another 34 smaller Microsoft kiosks around the U.S.
The lack of exposure at places like Best Buy and Staples was hurting the tablet after its Oct. 26 release.
This was resolved later in December, when Microsoft started
allowing third-party retailers
to sell the Surface -- near the end of that quarter.
Earlier this month, a
source anonymously revealed that Microsoft had sold 1.5 million Surface tablets to date. More specifically, the company had sold a little over a million Surface with Windows RT tablets and about 400,000
Surface with Windows Pro
tablets -- missing analyst expectations.
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RE: So market it as such!
3/29/2013 1:06:28 PM
Yes, that's the first I've heard of it being a "PC". I would imagine there was some meeting where the topic of discussion was the lackluster sales figures. Someone jumped up and said, " tell them it's a PC! " It's not a tablet, it's not a laptop, it's a PC dummy!
I personally haven't had any interest in the Surface, nor Windows 8, but now that I find out it's a PC, well golly gee, now I have to get me one!
RE: So market it as such!
3/29/2013 3:18:57 PM
Seriously, The first time you have considered the Surface Pro being a PC.
With an Intel i5 processor and an SSD for storage (read: no painfully slow flash) you didn't already Know it is a PC in a remarkably small form-factor?
In fact, with an i5 processor, right out of the box, it is more powerful and faster than (guessing, anyone want to correct me on this) about 80% of all existing PC hardware, (video GFX not withstanding) and better than over well 50% of PC/Laptop devices on the market today.
To compare, call, or classify it with and or in a netbook, is an injustice. It has a 10" screen, but it is a 1920x1080 screen.
Note: Personal bias, I had one to setup for 3 days and am most confident my next device will be a Surface Pro.
Because, when was the last time you picked up your Android/iDevice to find some information, and then quickly decided (because it was taking longer than you wanted) to do it when you were at your PC/laptop/Mac-book?
Well, I can assure you, you will not put the Surface Pro down because it is making you wait longer than you should have to or expect to... Because it is a real computer.
Can they make improvement? Yes, but that has more to do with Windows 8 than the device. And Windows 8 actually works on the Surface. After a day with one, it suddenly all made sense.
RE: So market it as such!
3/29/2013 4:09:50 PM
It's not faster than any of the PC's Ive bout the last couple years.
The surfac epro uses a mobile i5 which is a dual core (with hyper threading) that runs at 1.7Ghz.
That's barely 1/2 the speed of the current laptops I buy with an i5 at 2.9Ghz, and about 1/3 the speed of the 3.2Ghz quad core's I buy on the desktops.
"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
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