Print 34 comment(s) - last by Da W.. on Apr 1 at 2:04 PM

Hopefully it will have better sales there than in the consumer market

Microsoft's Surface tablet hasn't had the best of luck with consumers, so Microsoft is hoping the device will fare better with the enterprise. 

Panos Panay, Microsoft's corporate vice president of the Surface tablet unit, told an audience at the U.S. Public Sector CIO Summit in Redmond that the Surface will now expand beyond the consumer market and into the enterprise. 

“Granted, for your organizations … it wasn’t our primary target at launch, but please understand that when we designed these products, we designed them with you in mind,” Panay said. “We did design them to get the consumer market first, or retail. No doubt. But we’re right on the cusp of turning that corner and bringing these products into the market where we really want to be.”

Microsoft has already started allowing enterprise customers to order the Surface with Windows RT and Surface with Windows Pro through its volume ordering program.

Panay made the argument that Surface RT is designed more as a tablet while the Surface Pro is a PC that is powerful enough for the enterprise. 

“Surface RT was designed as a tablet first,” Panay said. “I want to be super-clear on what we designed Pro for. Very easy to understand. This should be the fastest PC you pick up. Period. People get confused because of the form factor. … It was designed as a PC. We often get judged as designing a heavier tablet and not enough battery life. Be very clear: What we designed was a PC.”

Surface with Windows RT made its way to the public on October 26, 2012. It features the Windows RT operating system and an ARM processor for a starting price of $499. Surface with Windows Pro was released February 9, 2013 and features the Windows 8 Pro operating system with an Intel processor. It starts at $899.

Back in December, Boston-based brokerage firm Detwiler Fenton said that Surface's main problem was distributionCustomers could only buy the Surface with Windows RT tablet at Microsoft Stores, and the issue with that is there's only 31 of them, with another 34 smaller Microsoft kiosks around the U.S. The lack of exposure at places like Best Buy and Staples was hurting the tablet after its Oct. 26 release.

This was resolved later in December, when Microsoft started allowing third-party retailers to sell the Surface -- near the end of that quarter.

Earlier this month, a Bloomberg source anonymously revealed that Microsoft had sold 1.5 million Surface tablets to date. More specifically, the company had sold a little over a million Surface with Windows RT tablets and about 400,000 Surface with Windows Pro tablets -- missing analyst expectations. 

Source: GeekWire

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So market it as such!
By Falacer on 3/29/2013 12:41:19 PM , Rating: 0
“I want to be super-clear on what we designed Pro for. Very easy to understand. This should be the fastest PC you pick up. Period. People get confused because of the form factor. … It was designed as a PC. We often get judged as designing a heavier tablet and not enough battery life. Be very clear: What we designed was a PC.”

So why is it being shopped as a tablet if it's designed as a pc? If you are going to make a tablet then do so. If you want to make a netbook type device then do so.

But dont market it as a tablet if it wasn't designed to be one. Oh yea dont take up half the storage for the OS while you're at it!

RE: So market it as such!
By Fleeb on 3/29/13, Rating: 0
RE: So market it as such!
By Argon18 on 3/29/13, Rating: -1
RE: So market it as such!
By Da W on 4/1/2013 2:04:38 PM , Rating: 1
RE: So market it as such!
By AntiM on 3/29/2013 1:06:28 PM , Rating: 2
Yes, that's the first I've heard of it being a "PC". I would imagine there was some meeting where the topic of discussion was the lackluster sales figures. Someone jumped up and said, " tell them it's a PC! " It's not a tablet, it's not a laptop, it's a PC dummy!
I personally haven't had any interest in the Surface, nor Windows 8, but now that I find out it's a PC, well golly gee, now I have to get me one!

RE: So market it as such!
By TacticalTrading on 3/29/2013 3:18:57 PM , Rating: 4
Seriously, The first time you have considered the Surface Pro being a PC.
With an Intel i5 processor and an SSD for storage (read: no painfully slow flash) you didn't already Know it is a PC in a remarkably small form-factor?
In fact, with an i5 processor, right out of the box, it is more powerful and faster than (guessing, anyone want to correct me on this) about 80% of all existing PC hardware, (video GFX not withstanding) and better than over well 50% of PC/Laptop devices on the market today.

To compare, call, or classify it with and or in a netbook, is an injustice. It has a 10" screen, but it is a 1920x1080 screen.

Note: Personal bias, I had one to setup for 3 days and am most confident my next device will be a Surface Pro.
Because, when was the last time you picked up your Android/iDevice to find some information, and then quickly decided (because it was taking longer than you wanted) to do it when you were at your PC/laptop/Mac-book?

Well, I can assure you, you will not put the Surface Pro down because it is making you wait longer than you should have to or expect to... Because it is a real computer.

Can they make improvement? Yes, but that has more to do with Windows 8 than the device. And Windows 8 actually works on the Surface. After a day with one, it suddenly all made sense.

RE: So market it as such!
By Nutzo on 3/29/13, Rating: 0
RE: So market it as such!
By Mitch101 on 3/29/2013 1:36:00 PM , Rating: 3
I like the idea of it being both and to me that's what it should be the power of a laptop with the ability to act as my tablet without me requiring two devices.

You see everyone trying to have phones with the power of their desktop computer so why not a laptop/tablet.

RE: So market it as such!
By kleinma on 3/29/2013 1:59:06 PM , Rating: 5
I can tell you don't own one, so you are just making judgments based on perception.

I own a surface pro, and I love it. Even my skeptic friend who loves his nexus tablet and iPad mini was extremely impressed when he messed around with my surface and was running some desktop apps using his finger and the pen.

This thing is both a tablet and an ultrabook. I use it constantly with or without the keyboard. The fact that I have keyboard + touchpad + finger + pen + wedge mouse means I have a plethora of ways to provide input. Sometimes I just find tapping the screen is easier than using the mouse, sometimes the mouse and keyboard rule the task I am doing.

The point is it really is a no compromise machine. No I don't think Windows 8 is perfect, but its a hell of a lot better than people are making it out to be, largely because they simply dismiss it without using it. Microsoft should have done a better job in its marketing and commercials to show some of the new interface navigation. It would have let people know how to use the thing better out of the box, like apple does. I am a Windows guy, but I will still admit the have no idea how to market anything there.

The OS storage thing is nonsense. It does not take up half the storage of your machine. Likewise, you can pop in a 64GB microSD and you have an instant bump in storage for media. You can get a small form factor USB3 hard drive or thumb drive for more storage. iPad owners just get to wait to buy a new one with more storage.

I have Windows, Office Professional, Steam (handful of games), Visual Studio 2010, Visual Studio 2012, SQL Express 2008, and a couple of other daily use apps on my surface pro. I am no where near filling my hard drive.

RE: So market it as such!
By The0ne on 3/29/2013 2:55:04 PM , Rating: 2
I agree with you. Most people that complain have not explored it enough or don't use it differently enough to like the new "features" that Windows 8 bring. For engineers I understand completely that even with dual screen setup you do want the real estate to be very productive. At the same time it doesn't hurt and does provide benefits if you were to use it, with multiple screens if you choose.

I want to buy a Pro but am waiting for the price to be lower. I tend to use it for both work and play. Heck, even our company is considering dumping all laptops and going Pro, for business and in production. I can't wait.

RE: So market it as such!
By corduroygt on 3/29/13, Rating: -1
RE: So market it as such!
By Mint on 3/30/2013 11:17:56 PM , Rating: 2
What ultrabook can you get that's IPS, 1080p, and under 2 lbs?

And why would you even mention the 1024x768 ipad mini?

RE: So market it as such!
By corduroygt on 3/31/2013 2:45:41 PM , Rating: 2
1080p on a 10.6" on windows (which means either text too small or text is 150% size and is overflowing from the sides of buttons and other UI elements) is a waste. You can get a proper 13" 1080p screen that's easier to read without blowing up the fonts with an Asus ultrabook for less than 3 lbs.

The ipad mini is a much better tablet than the surface pro because of the number of touch friendly apps it has. If you don't like Apple, fine, get a Nexus 7. Both will get 10+ hours battery instead of 4+ hours and won't be a thick 2 lb brick like the Surface pro when using it as a tablet by holding it in your hands.

RE: So market it as such!
By Da W on 3/31/2013 7:05:24 PM , Rating: 2
Why do i give a damn about 10 hours of battery life on a sissy-ass plastic low-res tablet that doesn't do anything more than my phone does? My surface pro got 5 hours battery, which means that when my battery is down i should probably stop using it and go outside do something ELSE!

I got ONE machine that does it all.
My alienware rig, gone.
My desktop, gone.
My phone: used as a Wi-Fi hotspot for my surface pro.
I upgrading my HTPC with PS4-like component to fill the gaming duty. Yes it has Windows 8 too.

I think apple mini is for girls. I won't even talk about nexus 7 which is for gays.

RE: So market it as such!
By hopsandmalt on 3/30/2013 9:14:29 AM , Rating: 2
COMPLETELY agree with everything you say. I own one.. one of the best hardware purchases I have bought in a long time.

Work - Outlook, One Note (all meeting notes taken by hand), Excel and Powerpoint....All constantly working.

Home - Outlook, Guild Wars 2 (play that on your ipad or android tablet), Beer Smith 2(enter data about my homebrews).

If I need anything Android.. well I have imported that as well with Bluestacks.

I dont think I sit at my desktop anymore. The Surface Pro is hands down probably one of the best devices out there.

RE: So market it as such!
By FXi on 3/30/2013 12:31:43 PM , Rating: 2
You are correct on the device. It is a LOT better in practical day to day use than people realize. But that's why the PRO sold out so fast.

RE: So market it as such!
By damianrobertjones on 3/30/2013 12:16:37 PM , Rating: 2
It is a pc.
It is a laptop.
It is a tablet.

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