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Apple is moving on from its severed relationship with Samsung

Apple has brought a new iPad mini supplier onboard, knocking other dominant touch panel makers like Samsung down a peg.

Apple has made Innolux Corp., a Taiwanese LCD panel maker, one of its iPad mini touch panel suppliers. LG and AU Optronics Corp. are the other two major iPad mini suppliers of touch panels. 

Innolux is currently in the midst of obtaining a certificate for product qualification from Apple. Innolux plans to ship its first batch of touch panels using its touch-on-display tech by the end of 2013. 

Samsung used to be a major LCD panel supplier for Apple's iPhones and iPads, but in October 2012, Samsung Display officially severed its contract with the iDevice maker. Samsung cited cost as the main issue, since Apple has started using Samsung competitors with better prices for displays recently. Hence, Apple was expecting bigger discounts from Samsung.

Source: Taipei Times



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Cheap Crap
By Reclaimer77 on 3/29/2013 5:25:29 PM , Rating: -1
Wrapped in aluminum. Thy name is iPad Mini.

But I guess the display on the Mini is so poor anyway, they don't care who's making it. As long as they meet Apple's no-doubt bottom dollar pricing contract it's all good.




RE: Cheap Crap
By Nortel on 3/29/13, Rating: 0
RE: Cheap Crap
By Reclaimer77 on 3/29/2013 5:48:51 PM , Rating: 2
quote:
Have you seen the mini's screen?


Yes and it's "okay". But would you rather have a Samsung display or one from this company you've never heard of, because Apple didn't feel like paying for quality panels?

This is a race to the bottom, so your beloved Apple can keep fleecing you for ever-higher profit margins. And you love it lol.


RE: Cheap Crap
By BZDTemp on 3/29/2013 6:14:47 PM , Rating: 2
Exactly why do you assume Innolux Corp. makes bad displays?


RE: Cheap Crap
By fteoath64 on 3/30/2013 10:46:51 PM , Rating: 2
Well from historical experience of using displays from various manufacturers like AUO was crap. Only the Koreans and Japanese were able to produce decent quality panels. Samsung notably doing good ones and LG just average panels. The Taiwanese are years behind in the tech using poor materials to boot.

Do if a taiwanese company said it could do nice displays, one would be very skeptical. It is natural, their quality needs to be proven in order to get the respect of Samsung.


RE: Cheap Crap
By Pirks on 3/29/2013 6:42:29 PM , Rating: 5
Don't you know that Reclaimer doesn't need to see anything to crap on it?


RE: Cheap Crap
By txDrum on 3/29/2013 6:49:52 PM , Rating: 4
http://www.anandtech.com/show/6429/ipad-mini-revie...

Color accuracy is certainly not "spot on" and being at the very bottom of the charts in display brightness isn't exactly endearing either.

As they say (you can look through if you want), it's a fine display in a vacuum. So is every other display in a 200$+ tablet. But the competition is as competitive, if not better.


RE: Cheap Crap
By Solandri on 3/29/2013 8:52:01 PM , Rating: 3
Color accuracy has almost nothing to do with the screen. If your graphics chipset has a LUT, it's trivial to program in a color profile to make any screen "spot on" accurate. Apple has a long history of supporting graphics artists, and it's pretty obvious they've profiled and calibrated the color of their iOS devices.

In theory Android could do the same, just nobody has bothered. Just like nobody except graphics people bother calibrating and profiling their Windows displays. Very few people need or are masochistic enough to do serious graphics work on their tablet. (And Samsung *may* be profiling their newer devices. People have told me the Note II has color settings, and switching it to "neutral" dials back the crazy over-saturated default.)

What the screen gets you in terms of color is gamut - the range of colors it can reproduce. Accuracy is almost entirely dependent on software. (Incidentally, the AMOLED screens completely blow away LCD when it comes to gamut. It's the reason they're over-saturated if you don't calibrate them.)


RE: Cheap Crap
By Reclaimer77 on 3/30/2013 10:02:07 AM , Rating: 2
quote:
In theory Android could do the same, just nobody has bothered.


Market research. People feel the Samsung SAMOLED screens have richer colors. The term most associate with it is "pop". "Man the colors just pop"

I happen to prefer this. Color accuracy? LOL whatever, I'm not doing editing work or color comparisons on my tiny-screen phone. Plus I feel the richer colors help with glare sunlight and other things that we face daily.

quote:
What the screen gets you in terms of color is gamut - the range of colors it can reproduce. Accuracy is almost entirely dependent on software. (Incidentally, the AMOLED screens completely blow away LCD when it comes to gamut. It's the reason they're over-saturated if you don't calibrate them.)


^This.


RE: Cheap Crap
By TakinYourPoints on 3/30/2013 9:45:44 PM , Rating: 3
People also turn on that awful motion smoothing garbage on LCD HDTVs. Liking something terrible doesn't make them right.

You look at images all the time on a smartphone screen. Red should be red, blue should be blue, etc, not some neon crap. It should also be bright and sharp, neither of which describes the GS3 display.

Your phrasing also infers that more people prefer Samsung's color profiles, which doesn't work given that their high end devices are a niche compared to the iPhone, and their tablets sold are a blip in comparison to the 120+ million iPads sold (not just shipped).

quote:
Plus I feel the richer colors help with glare sunlight and other things that we face daily.


Your feelings are incorrect given that the GS2 and GS3 consistently rank among the worst displays in broad daylight. The GS3 is actually dimmer than the GS2. I Googled for "GS3 in sunlight" and it is either reviews going over that as a negative or forum posts complaining about it. Among the best in sunlight, the iPhone and the Lumia.

All that said, I'm not a fan of the iPad Mini screen either, but that will be fixed once the retina version comes out.


RE: Cheap Crap
By Reclaimer77 on 3/30/2013 10:06:11 PM , Rating: 2
quote:
Your phrasing also infers that more people prefer Samsung's color profiles, which doesn't work given that their high end devices are a niche compared to the iPhone, and their tablets sold are a blip in comparison to the 120+ million iPads sold (not just shipped).


lmao yeah okay, pretend that advantage exists because of accurate colors. Even for you this is is a stretch.

Also niche?? Yeah pretty sure Samsung sells more top-end phones than Apple, nice try.

As the iPad Mini and many products before it prove, there are people who buy up Apple products in droves simply because it's an Apple.

quote:
People also turn on that awful motion smoothing garbage on LCD HDTVs. Liking something terrible doesn't make them right.


Actually I think that's only used because most sets have that on by default. Sure some people probably have turned it on, but they can't be in the majority. No way to prove it, just a hunch.

quote:
Your feelings are incorrect given that the GS2 and GS3 consistently rank among the worst displays in broad daylight


lmao I like how you pretend there's some objective scientific "ranking" for such a metric. Whatever, this is silliness.

Anyway, like most Android criticisms, you're about a year behind. The Note II has accurate color profiles to choose from and so will the GS4. Anything else hot shot?


RE: Cheap Crap
By flyingpants1 on 3/31/2013 12:03:53 AM , Rating: 3
... Yes, there is a ranking. It's called the display brightness in nits. I love my SGS3 but it's invisible in daylight.


RE: Cheap Crap
By TakinYourPoints on 4/1/2013 10:46:57 PM , Rating: 2
quote:
Also niche?? Yeah pretty sure Samsung sells more top-end phones than Apple, nice try.


Pretty sure you're wrong. The GS3 sold less than the over year old iPhone 4S last quarter, and the iPhone 5 outsold the total number of GS3s sold months ago.

High end smartphones like the GS3 and GN2 make up only a quarter of Samsung's total smartphone sales, most of which are low end devices. The difference between Samsung selling 60 million phones a quarter and Apple selling 50 million phones a quarter is that Apple only sells high end devices.

Its a niche.

quote:
As the iPad Mini and many products before it prove, there are people who buy up Apple products in droves simply because it's an Apple.


Apps and smooth performance also help. Put an iPad and something else side by side and the advantages to consumers are very clear.

quote:
lmao I like how you pretend there's some objective scientific "ranking" for such a metric. Whatever, this is silliness.


Of course there are objective scientific rankings, benchmarks and tests with hardware calibrators. Even without those you can just go on any website that has made visual comparison, it is obvious to anyone with eyeballs.


"If you mod me down, I will become more insightful than you can possibly imagine." -- Slashdot

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