Diesel Jeep Grand Cherokee Coming to Dealerships Next Month
March 28, 2013 9:33 AM
Diesel power is on the table for other Jeep vehicles
Back in February of 2013, Chrysler
that it would be putting a V-6 turbodiesel under the hood of its Ram 1500 pickup truck this year. Diesel engines have been part of the heavy-duty line of Ram pickup trucks for many years, but light-duty line is finally getting some love.
Chrysler is now spreading the V6 diesel to some of its other brands, including Jeep. Word has surfaced that a diesel-powered Jeep Grand Cherokee will land in showrooms next month. Chrysler is forecasting that anywhere from 10 to 15% of Grand Cherokee SUVs sold will be diesel-powered.
"We may well have under called it," said Jeep brand Chief Mike Manley. "We know that some of the German import brands have done a good job in terms of making diesel mainstream again."
Manley also admitted that Jeep is considering adding diesel-power to some of its other vehicles, including the incredibly popular Wrangler.
"In Wrangler, the question (of diesel) is more compelling because it helps with some of the capability attributes of that vehicle. Probably not in this generation Wrangler, probably next generation Wrangler," he said. "In the other vehicles, I think it's going to be a matter of just seeing how much demand is there. I think it will be there but there's nothing like the market to confirm that."
However, Manley did say that before any decisions are made on other diesel-powered Jeep vehicles, the company wants to see how well the Grand Cherokee diesel is received by the public.
"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
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