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But some of the countries are relatively small markets

Microsoft Corp. (MSFT) was quick to seize on good news from market analytics firm International Data Corp.'s (IDC) survey of international phone sales.  While the report unsurprisingly showed Android to be the king of virtually every region, the report showed that in some nations Windows Phones are outselling Apple, Inc.'s (AAPL) iPhone.

But before Apple fans explode with indignation, yes there is a catch.  Windows Phone outsold the iPhone in a smattering of emerging markets, where the high price of Apple's trendy phone is probably a barrier to sales success.  In total Windows Phone led the iPhone in Argentina, India, Poland, Russia, South Africa, Ukraine, and "rest of central and eastern Europe".

The success in India is a pretty big deal because that's going to be a huge smartphone market.  But other regions like Ukraine, South Africa, and "rest of... Europe" (smaller countries) are all markets of 100,000 or less smartphone units annually.

Lumia 520
The Lumia 520 [Image Source: Nokia]

The arrival of low-end Windows Phone devices -- namely Nokia Oyj.'s (HEX:NOK1VLumia 520/620 -- has certainly boosted Windows Phone.  Much like Android, Microsoft and its third-party hardware partners appear to be starting their assault on the iPhone at the low-end.  While today's flagship Android phones put the iPhone's hardware to shame, the earliest Androids were largely budget devices.

It remains to be seen, though, whether Windows Phone can duplicate Android's successful creep into the high-end of the market.  Microsoft is betting big on the Windows Phone Blue refresh, which will likely be the next major platform refresh.  That update is expected to land sometime in the October/November window.  The good news for Windows Phone 8 device owners is that Microsoft reportedly will be supporting current generation devices in the upgrade this time around.

Source: Microsoft [TechNet]



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By 91TTZ on 4/1/2013 2:23:45 PM , Rating: 2
http://www.idownloadblog.com/2013/02/07/apple-sams...

quote:
Apple held 69 percent of handset profits earned in all of 2012, more than double that of the South Korean Samsung, which hauled in 34 percent of phone profits last year, according to Canaccord Genuity… By comparison, Nokia dropped to -2 percent of handset profits in 2012. The Finnish cell phone pioneer saw its profits flatline during the fourth quarter. Meanwhile, Motorola and Sony handset profits were much better, along with LG ending the year with -1 percent. Although it ended the year as the third most-profitable handset maker, HTC struggled to post a profit of just 1 percent. In other words, Apple was 69 times more profitable.


So you see that the third place finisher had a profit of just 1%. And even that was good for them. The future is looking worse:
http://www.guardian.co.uk/technology/2013/feb/04/h...

quote:
The Taiwanese mobile handset maker, HTC, showed the extent of the squeeze it is suffering from South Korean rival Samsung as it warned first-quarter revenues could fall 17% compared to the last three months of 2012, and operating profit margins could drop almost to zero. Profits for the fourth quarter had crashed by 90% year on year to just NT$600m (£12m) on revenues of NT$60bn, down 40%, the company said as it unveiled its annual results.


So to sum it up, if you're not Apple or Samsung you most likely sold phones for a loss. If you're HTC, you eeked by with a 1% profit but those profits have since fallen 90%.


"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer














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